Dai's Designs Favor Fabrics That are Commonly Used in Sports Clothing

 - Aug 13, 2018
References: daiwear & fastcompany
Dai distinguishes itself as a maker of "performance womenswear for the professional woman" that favors technical fabrics and elegant, minimalist styles. Dai was created by Joanna Dai, a former banking executive, who notes that "there are plenty of brands that sell beautiful, well-made clothes that you can wear to the office but they don’t seem particularly well-suited to the way we work today."

Some of the professional, sustainably produced styles offered by Dai include dresses, skirts, trousers and tops, as well as blazers inspired by crisp masculine tailoring. Elastane is a synthetic fiber that is known for its exceptional elasticity and recovery, which is why it is often used in the making of athletic apparel—interestingly, this fiber is also a key component of the blazers made by Dai.