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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,454 more

Lifestyle Inclusion

Self-care brands owned by WOC challenge the industry's stereotypical target

Trend - Wellness and lifestyle-related industries have long been exclusionary in the demographics they appeal to and target, but this is now changing with the growth of brands in this space that are owned by women of color. Businesses in this space include everything from hair care collections created by and for black women and women of color, and women and minority-supporting subscription boxes.

Insight - Consumers are increasingly demanding representation and equal opportunity in a range of industries, and are now quicker to call out brands and industries that have failed to meet their standards--whether that's in opportunities for minorities, the treatment of minorities, or in exclusionary targeting. With growing knowledge around how discrimination in various industries is impacting many minorities--particularly black and minority women--consumers are turning to brands that are owned by the demographics that have previously received less representation.
Workshop Question - How is your brand authentically presenting opportunities for women of color?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
79,160 Total Clicks
Date Range:
Aug 19 — Oct 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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