In honor of National Period Day (on October 10th), Ruby Love recently is launching its newest collection of period-proof panties the Bliss Collection. The nearly seamless nylon-spandex collection is able to hold up to 2.5 tampons worth of absorbency and will be available in inclusive sizing from XXS up to 8X (Junior: XXS, 9-16, Adult: XS-XL, Plus: XL – 8X).
Ruby Love is a female-founded, black-owned business founded on the notion that "periods should never stop women from being, doing and going," and its new collection embodies these concepts. The new Bliss Collection was designed to ensure that consumers can live "blissfully" without having to worry about leaks or stains. Fans can shop the entire Bliss Collection online starting October 15th.
Image Credit: Ruby Love
Key Themes Behind This Trend
- Period-proof Panties
- Disruptive innovation opportunity: Develop new fabric technologies to enhance the absorbency and comfort of period-proof panties.
- Inclusive Sizing
- Disruptive innovation opportunity: Create size-inclusive products in various industries to cater to a broader range of consumers.
- Female-founded Businesses
- Disruptive innovation opportunity: Support and invest in more female-founded businesses to promote diversity and empower women entrepreneurs.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate period-proof technology into mainstream fashion by creating innovative and stylish designs.
- Healthcare
- Disruptive innovation opportunity: Develop new solutions for feminine hygiene, addressing the need for comfortable and leakage-proof products.
- E-commerce
- Disruptive innovation opportunity: Build online platforms that specialize in period-proof products and provide a convenient shopping experience for customers.
