Category
Fashion
Scaled Restraint
Trend cluster
Category
Turmeric
Beauty
North American beauty brands are exploring the traditional benefits of turmeric.
3.3
Trend score
Trend
What is the Turmeric Beauty trend?
Turmeric Beauty: For centuries, turmeric has been used in Chinese medicine and Indian ayurveda due to its healing antioxidant properties. These ingredients has been used to remedy things like inflammation and acne in these regions, and has now made it's way to the North American beauty industry.
Insight
The consumer insight behind the Turmeric Beauty trend
Consumers are becoming more conscious of their skin's health and are following routine regimens in order to sustain it. The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, as consumers find them more trustworthy due to the centuries of cultural and medicinal impact many of them have had.
Trend themes
Themes within the Turmeric Beauty trend
Three behaviours holding the trend together01
Natural Ingredient Skincare
The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, creating opportunities for companies to incorporate traditionally healing herbs like turmeric.
02
Botanical-Based Skincare
The use of natural ingredients like turmeric in botanical-based skincare collections is on the rise as a response to growing consumer need for sustainable, healthy, and responsible beauty products.
03
Skin Barrier Protection
New product lines like Neutrogena's Clear & Soothe range aim to care for the skin barrier by using anti-inflammatory and gentle ingredients such as turmeric.
Industry implications
What the Turmeric Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Turmeric's recent popularity as a core ingredient across North American beauty brands is primed to continue as more consumers seek natural, effective skincare options.
For
Natural Health & Wellness
The rise of natural alternatives in health and wellness can be seen through turmeric's popularity in modern skincare regime trends.
For
Food & Beverage
Turmeric is often used as a spice in food and beverage products and is now seeing a rise in usage as a skincare ingredient, showing the need for crossover innovation between the two industries.
Workshop question
How can your product or service be enhanced from traditional practices internationally?
Trend signals
Trend signals for Turmeric Beauty
Trend score 3.3 out of 10, from popularity 48%, activity 41%, freshness 9%.
Popularity48%
Activity41%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Turmeric Beauty trend
6 featured examples from Sep 10, 2019 to Jul 15, 2020CategoryFashion
Turmeric-Infused Eye Creams
Sweet Chef's Hydrating Eye Cream Blends Ginger, Vitamin C & Probiotics
Disruptive innovation opportunity: The skincare industry can explore the inclusion of turmeric in eye creams for enhanced hydration and skincare benefits.
CategoryFashion
Turmeric-Powered Skincare Collections
Neutrogena's Clear & Soothe Spotlights MightyTurmeric
The beauty and skincare industry can tap into the trend of turmeric-powered products and create innovative formulations.
CategoryLifestyle
Rejuvenating Face Masks
Kiehl's Radiance Face Mask is Energizing and Packed with Nutrition
The beauty and personal care industry has the opportunity to incorporate more natural and organic ingredients into their products to keep up with the natural beauty trend.
CategoryFashion
Anti-Inflammatory Skincare
Neutrogena Recently Unveiled the New Clear & Soothe Range
Companies in the skincare industry could develop new lines of turmeric-based or stress-relieving skincare products, as well as incorporate the ingredient into anti-aging products.
CategoryFashion
Turmeric-Infused Moisturizing Eye Serums
Wildcraft's Eye Serum Brightens Dull and Uneven Skin
The skincare industry can capitalize on the trend of organic skincare products by developing innovative and natural formulations to meet consumer demands.
CategoryLifestyle
Botanical-Based Face Oils
Sunday Riley's C.E.O. Glow Oil is Packed with Turmeric and Vitamin C
The beauty and skincare industry can capitalize on the trend of botanical-based face oils to introduce new products and attract environmentally conscious consumers.
