North American beauty brands are exploring the traditional benefits of turmeric
Trend - For centuries, turmeric has been used in Chinese medicine and Indian ayurveda due to its healing antioxidant properties. These ingredients has been used to remedy things like inflammation and acne in these regions, and has now made it's way to the North American beauty industry.
Insight - Consumers are becoming more conscious of their skin's health and are following routine regimens in order to sustain it. The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, as consumers find them more trustworthy due to the centuries of cultural and medicinal impact many of them have had.
Insight - Consumers are becoming more conscious of their skin's health and are following routine regimens in order to sustain it. The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, as consumers find them more trustworthy due to the centuries of cultural and medicinal impact many of them have had.
Workshop Question - How can your product or service be enhanced from traditional practices internationally?
