Yelp has added custom search results for users of the Yelp iPhone app. However, in order to get custom search results, users will have to sign up for a profile. User profiles can be built in a way that expresses their individual preferences. Once set up, the app will then use this information to make more accurate recommendations.
During the setup phase, users are able to input dietary preferences or relevant lifestyle information, as well as food and drink preferences. Yelp is then able to take this information and tailor results to an individual. The Lifestyle information goes into personal details, like if they own a car or a pet. This information can then be used to find specific locations like restaurants that would accommodate pets.
Search results can then be filtered down by what the user may want at a given time, like take-out options only.
Image Credit: Yelp