Spotify has added a new feature to build its Anchor Platform. The new feature is a "Create Podcast" button and it will allow people to create a podcast straight from their phone. Users who select the "Create Podcast" button will then be taken to an Anchor informational page, or if the users have already downloaded the app, then they will be taken directly to the Anchor app.
The new feature will allow users a convenient way to access podcasting software, and it allow Spotify to promote the Anchor platform. Spotify purchased the company in February in a $340 million USD deal. The user-friendly podcast production app will allow Spotify to increase the number of podcasts on the app.
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