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Streaming App Podcast Promotions

Spotify Added an In-App Promotion for Its Anchor Platform

— September 3, 2019 — Tech
Spotify has added a new feature to build its Anchor Platform. The new feature is a "Create Podcast" button and it will allow people to create a podcast straight from their phone. Users who select the "Create Podcast" button will then be taken to an Anchor informational page, or if the users have already downloaded the app, then they will be taken directly to the Anchor app.

The new feature will allow users a convenient way to access podcasting software, and it allow Spotify to promote the Anchor platform. Spotify purchased the company in February in a $340 million USD deal. The user-friendly podcast production app will allow Spotify to increase the number of podcasts on the app.


Image Credit: Shutterstock
Trend Themes
1. In-app Podcast Creation - The addition of a 'Create Podcast' button in the Spotify app enables users to easily create podcasts from their phones.
2. Promoting Podcasting Software - Spotify's new feature allows them to promote their Anchor platform and increase the number of podcasts available on the app.
3. User-friendly Podcast Production - The Anchor app's user-friendly interface provides a disruptive innovation opportunity to attract more users to create and share podcasts.
Industry Implications
1. Music Streaming - The integration of podcast creation within the Spotify app presents a disruptive opportunity for the music streaming industry to expand its offerings.
2. Podcasting Platforms - The addition of a 'Create Podcast' button in Spotify enhances the Anchor platform's visibility and competitiveness within the podcasting industry.
3. Mobile App Development - The trend of in-app podcast creation highlights the importance of user-friendly mobile app interfaces and creates opportunities for innovative app developers.
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