The hospitality industry is making changes to accommodate post-pandemic health
Trend - The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space.
Insight - As consumers look to resume their normal lives pre-pandemic, the psychological impact from experiencing the worst of the pandemic will still affect their consumption behaviors. These individuals are turning to brands that prioritize safety as much as they do experience and service, so they can feel comfortable in the process of resuming everyday life.
Insight - As consumers look to resume their normal lives pre-pandemic, the psychological impact from experiencing the worst of the pandemic will still affect their consumption behaviors. These individuals are turning to brands that prioritize safety as much as they do experience and service, so they can feel comfortable in the process of resuming everyday life.
Workshop Question - How is your brand adjusting to post-pandemic safety?
Trend Themes
1. Safety-first Hospitality - As consumers prioritize safety in their post-pandemic consumption behaviors, brands in the hospitality industry can focus on touchless operations and increased sanitation measures.
2. Health-focused Design - The pandemic has pushed for businesses to think about designing their physical spaces to prioritize health and safety, with examples including touch-free bathroom solutions and virus-protecting textile lines.
3. Eco-friendly Sanitation - As businesses prioritize cleanliness post-pandemic, opportunities arise for companies who can offer sustainable and eco-friendly sanitation services like FiltaShield.
Industry Implications
1. Hospitality - Businesses in the hospitality industry can adapt to prioritize safety and sanitation by implementing touchless operations and increasing measures for cleanliness.
2. Retail - Physical retail stores can prioritize customer safety by installing physical barriers like plexiglass shields for contactless transactions.
3. Manufacturing - Manufacturers can focus on creating new lines of fabric technologies or finishes that prioritize cleanliness and protection from viruses, like Style Group's Antivaltex and Aircleantex.
5 Featured, 42 Examples:
139,244 Total Clicks
Date Range:
May 20 — Jul 20
Trending:
Warm
Consumer Insight Topics:
