Category
Business
Autumn Teasers
Trend cluster
Category
Post
Hospitality
The hospitality industry is making changes to accommodate post-pandemic health.
5.1
Trend score
Trend
What is the Post Hospitality trend?
Post Hospitality: The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space.
Insight
The consumer insight behind the Post Hospitality trend
As consumers look to resume their normal lives pre-pandemic, the psychological impact from experiencing the worst of the pandemic will still affect their consumption behaviors. These individuals are turning to brands that prioritize safety as much as they do experience and service, so they can feel comfortable in the process of resuming everyday life.
Trend themes
Themes within the Post Hospitality trend
Three behaviours holding the trend together01
Safety-First Hospitality
As consumers prioritize safety in their post-pandemic consumption behaviors, brands in the hospitality industry can focus on touchless operations and increased sanitation measures.
02
Health-Focused Design
The pandemic has pushed for businesses to think about designing their physical spaces to prioritize health and safety, with examples including touch-free bathroom solutions and virus-protecting textile lines.
03
Eco-Friendly Sanitation
As businesses prioritize cleanliness post-pandemic, opportunities arise for companies who can offer sustainable and eco-friendly sanitation services like FiltaShield.
Industry implications
What the Post Hospitality trend means for industry
Where the trend changes the playbookFor
Hospitality
Businesses in the hospitality industry can adapt to prioritize safety and sanitation by implementing touchless operations and increasing measures for cleanliness.
For
Retail
Physical retail stores can prioritize customer safety by installing physical barriers like plexiglass shields for contactless transactions.
For
Manufacturing
Manufacturers can focus on creating new lines of fabric technologies or finishes that prioritize cleanliness and protection from viruses, like Style Group's Antivaltex and Aircleantex.
Workshop question
How is your brand adjusting to post-pandemic safety?
Trend signals
Trend signals for Post Hospitality
Trend score 5.1 out of 10, from popularity 72%, activity 73%, freshness 9%.
Popularity72%
Activity73%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Post Hospitality trend
5 featured examples from May 22 to Jul 22, 2020CategoryWorld
Post-Pandemic Hotel Concepts
The Manser Practice Envisions the Future of Hotel Operation
The hospitality industry will need to consider implementing touchless check-in technology, larger rooms with inbuilt gyms, and limiting in-person services like receptionists to me…
CategoryArt & Design
Touch-Free Bathroom Solutions
Gaberit Boasts Infra-Red and Touchless Design for the Bathroom
The hospitality industry could incorporate touch-free bathrooms and other touchless technologies to ensure the safety and comfort of guests, offering a competitive advantage in th…
CategoryBusiness
Retail-Focused Safety Shields
Peregrine Will Install Plexiglass Shields as Stores Re-Open
Retailers can adopt plexiglass shields and contact-less transactions to ensure the safety of customers and staff.
CategoryFashion
Virus-Protecting Textile Lines
Style Group New Line of Fabric Technologies Combats COVID-19
The textile manufacturing industry can capitalize on the trend of virus-protecting textiles by incorporating antiviral and air-purifying fabric technologies into their product lin…
CategoryBusiness
Eco-Friendly Sanitation Services
Filta Environmental Kitchen Solutions Made a Sanitation Service
Hospitality companies can consider adding eco-friendly sanitation services to their offering to attract customers who prioritize safety.
