Assisted Choices
CBD
Dentalcare
Companies are infusing CBD into oral hygiene products.
Trend
What is the CBD Dentalcare trend?
CBD Dentalcare: Companies across various industries are recognizing the many benefits that cannabis has to offer, especially for one's health. Industries such as dental health are leveraging their sector's expertise and blending that with what cannabis has to offer for natural and maximum results.
Insight
The consumer insight behind the CBD Dentalcare trend
The cannabis industry is growing at a rapid rate in North America, leading consumers to explore the benefits of cannabis' various properties. CBD's non-psychoactive benefits have made consumers more open to the idea of incorporating cannabis into their lifestyles. Consumers' appreciation for "wellness" has made them seek out natural ways to receive health benefits that they can seamlessly blend into their existing routines.
Trend themes
Themes within the CBD Dentalcare trend
Three behaviours holding the trend togetherCBD-infused oral care products
Companies are infusing CBD into toothpastes and mouthwashes as a natural way to offer soothing, anti-inflammatory properties for consumers seeking wellness products.
Growing popularity of natural remedies
Consumers' appreciation for natural remedies has led to an increase in demand for products such as CBD-infused oral care items that offer maximum results with minimal chemically-added ingredients.
QR codes on packaging
Companies such as Hello include QR codes on their packaging so that consumers can easily access and view the lab reports for unique product batches of CBD-infused oral care products.
Industry implications
What the CBD Dentalcare trend means for industry
Where the trend changes the playbookCBD industry
The rapid growth of the cannabis industry in North America has made consumers more open to the idea of incorporating cannabis into their lifestyles, leading to an increase in demand for products such as CBD-infused oral care items.
Wellness industry
Consumers seeking natural ways to receive health benefits that they can seamlessly blend into their existing routines have driven demand for natural remedies such as CBD-infused oral care items.
Dental industry
The incorporation of CBD into oral care items, such as toothpastes and mouthwashes, offers dental professionals an opportunity to leverage their sector's expertise and blend it with natural remedies for maximum results.
Workshop question
How can your brand better incorporate natural ingredients?
Trend signals
Trend signals for CBD Dentalcare
Trend score 2.6 out of 10, from popularity 35%, activity 34%, freshness 9%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the CBD Dentalcare trend
4 featured examples from Feb 4 to Jul 22, 2020CBD-Infused Mouth Rinses
Klen's CBD Mint Mouth Rinse Reduces Pain & Inflammation
Innovative CBD-infused oral care products could disrupt the traditional oral care market by offering unique benefits and ingredients.
CBD-Infused Oral Care Collections
Hello Makes CBD-Infused Toothpastes & Mouthwashes
Oral care industry can explore CBD-infused products and fluoride-free options to tap into the growing consumer interest in natural and alternative oral care solutions.
Olive-Leaf CBD Toothpastes
The CBD Elixir Toothpaste Utilizes the Natural Herb's Benefits
Disruptive innovation opportunity: Incorporating CBD and natural herb extracts into toothpaste formulations to offer consumers a unique and effective oral care experience.
All-Natural CBD Toothpastes
CBDent is a Toothpaste Made with Broad-Spectrum CBD Oil
CBDent is a clear opportunity for dental care companies to offer all-natural, CBD-infused alternatives to toothpastes with chemical-laden and potentially harmful ingredients.