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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Ad Realism

Commercials portray the everyday lives of consumers

Trend - Brands in a range of industries are using their video advertisements to depict more realistic and relatable interpretations of consumers' everyday lifestyles, rather than depicting aspirational ones.

Insight - As the world contends with a pandemic, economic inequality, and social and political issues both regional and global, consumers are less concerned with the privilege that's associated with the luxury lifestyles that many brands have aimed to depict. The various injustices around the world that are being brought into focus are creating a disdain among consumers for the abuse of power and wealth gaps that currently exist around the world. Thus, they're are less interested in luxury and privilege, and more drawn to brands that are realistic in their depictions of consumer lifestyles.
Workshop Question - How is your brand being authentic rather than aspirational?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
26,285 Total Clicks
Date Range:
Apr 20 — Jul 20
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

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