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Niche Spa

Modern spas are designed around specific specialty services

Trend - Spas that specialize in specific treatments or areas of interest rather than being a one-stop-shop for all types of treatments are increasingly common. These include monthly facial subscription spas and microtreatment bars.

Insight - When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest.
Workshop Question - How could your brand provide specialty offerings for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
140,532 Total Clicks
Date Range:
May 18 — Jul 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Cosmetic Microtreatment Bars
Cosmetic Microtreatment Bars
Alchemy 43 is a Chain Specializing in Anti-Aging Injections
Alchemy 43 in Los Angeles boasts the same kind of bright and cheery decor that one might find in a spa or beauty salon, but the space sets itself apart by offering cosmetic facial and skin care... MORE
Sensory VR Spas
Sensory VR Spas
Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag
#OddlySatisfying is a hashtag that has been shared well over a million times on Instagram alone and it is often used to categorize interactions with mundane objects that delight the senses in one... MORE
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
The first UK Christmas Brow Bar will open exclusively at East Village, E20 for one-day only. The Christmas Brow Bar follows the increasingly popular social media trend of decorating your eyebrows... MORE
In-Hotel Pop-Up Gyms
In-Hotel Pop-Up Gyms
Orangetheory is Catering to Travelers with Six-Month Hotel Pop-Ups
Many health-conscious individuals who have committed themselves to a gym membership and a regular workout routine have no trouble getting in their daily or weekly sweat but keeping up this pace... MORE
play_circle_filled VR Fitness Subscriptions
VR Fitness Subscriptions
Supernatural is Like a Virtual Gym That Shares New Workouts Daily
Now that gyms and studios can’t safely be open, many businesses are exploring online-only options and virtual gym memberships. Supernatural is a subscription-based fitness app for Oculus Quest... MORE
Ultra-Elegant Sensory Deprivation Spas
Ultra-Elegant Sensory Deprivation Spas
Arnold Studio Boasts Bold Colours & Textures to Its Project
New York City-based architecture firm Arnold Studio has been tasked with developing the aesthetic for this sensory deprivation spa, located in the Greenpoint neighborhood in Brooklyn. Arnold... MORE
play_circle_filled Mulled Wine Spas
Mulled Wine Spas
The Mulled Wine Spa Day Lets Visitors Immerse Themselves in Wine
There are various hotels and spas around the world that offer vinotherapy treatments and SpaSeekers’ Mulled Wine Spa Day is bringing the first-ever mulled wine hot tub to the UK. The spa... MORE
Monthly Facial Subscriptions
Monthly Facial Subscriptions
Face Haus Offers Monthly Subscriptions to Support Ongoing Skin Health
Just as there are advantages to regularly getting massages or signing up to a convenient subscription service, facial spa Face Haus offers monthly rates that help to support ongoing care. While a one-... MORE

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