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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,739 more

Niche Spa

Modern spas are designed around specific specialty services

Trend - Spas that specialize in specific treatments or areas of interest rather than being a one-stop-shop for all types of treatments are increasingly common. These include monthly facial subscription spas and microtreatment bars.

Insight - When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest.
Workshop Question - How could your brand provide specialty offerings for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
54,910 Total Clicks
Date Range:
May 18 — Jul 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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