Category
Lifestyle
Assisted Choices
Trend cluster
Category
Niche
Spa
Modern spas are designed around specific specialty services.
4.7
Trend score
Trend
What is the Niche Spa trend?
Niche Spa: Spas that specialize in specific treatments or areas of interest rather than being a one-stop-shop for all types of treatments are increasingly common. These include monthly facial subscription spas and microtreatment bars.
Insight
The consumer insight behind the Niche Spa trend
When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest.
Trend themes
Themes within the Niche Spa trend
Three behaviours holding the trend together01
Specialty Spa Treatments
The trend of offering spas with specified treatments and interest areas opens opportunities for beauty industry players to offer more streamlined, targeted and cost-efficient cosmetic treatments.
02
Gym and Exercise Pop-Ups
Pop-up gym experiences offer travelers, gym non-members, and gym members with a more maintainable and consistent exercise plan which opens up opportunities for the gym and fitness business to establish better customer relationships.
03
Virtual Reality Fitness Experiences
The booming trend of online-only options and virtual gym memberships offers an opportunity to rethink and make the most of the gamification in fitness. This offers fitness companies products in synchrony with various genres of trending video games.
Industry implications
What the Niche Spa trend means for industry
Where the trend changes the playbookFor
Cosmetics and Beauty
Opportunities to streamline and improve customer experience in the cosmetic industry through the trend of the specialty spa treatments.
For
Hospitality and Tourism
Pop-up gym experiences are perfect for consistent exercise routines while on the go. This trend offers opportunities in a variety of businesses, including leisure, travel retail, hotels, and airlines.
For
Gaming and Fitness
Virtual Reality Fitness experiences open up opportunities for businesses that combine video games with express body exercise. The expanding collection of video games necessitates an increase in varied workout routines, in line with this industry.
Workshop question
How could your brand provide specialty offerings for its customers?
Trend signals
Trend signals for Niche Spa
Trend score 4.7 out of 10, from popularity 67%, activity 64%, freshness 9%.
Popularity67%
Activity64%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niche Spa trend
8 featured examples from May 11, 2018 to Dec 3, 2020CategoryLife-Stages
Cosmetic Microtreatment Bars
Alchemy 43 is a Chain Specializing in Anti-Aging Injections
Facial and skin care industries can innovate their approach to accessibility and appointment availability in the competitive cosmetic sector.
CategoryMarketing
Sensory VR Spas
Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag
Luxury hotels and resorts can incorporate multisensory experiences and virtual reality technologies into their spa offerings, enhancing the overall guest experience and differenti…
CategoryFashion
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
The popularity of festive eyebrow decorations presents opportunities for cosmetic companies to develop innovative eyebrow products and capitalize on the trend.
CategoryWorld
In-Hotel Pop-Up Gyms
Orangetheory is Catering to Travelers with Six-Month Hotel Pop-Ups
The introduction of pop-up gyms by Orangetheory creates opportunities for the fitness industry to expand its reach and cater to travelers.
CategoryTech
VR Fitness Subscriptions
Supernatural is Like a Virtual Gym That Shares New Workouts Daily
The fitness technology industry has an opportunity to create virtual reality workouts and personalized coaching services for at-home exercise enthusiasts.
CategoryArt & Design
Ultra-Elegant Sensory Deprivation Spas
Arnold Studio Boasts Bold Colours & Textures to Its Project
Opportunity for architects and interior designers to create unique and visually appealing sensory deprivation spa spaces.
CategoryLifestyle
Mulled Wine Spas
The Mulled Wine Spa Day Lets Visitors Immerse Themselves in Wine
The spa and wellness industry can embrace the trend of vinotherapy treatments, offering unique experiences for individuals seeking relaxation and health benefits.
CategoryFashion
Monthly Facial Subscriptions
Face Haus Offers Monthly Subscriptions to Support Ongoing Skin Health
Spas and beauty salons can capitalize on the trend of monthly facial subscriptions by offering personalized facial services and subscription packages to customers.
