The Krystal Southern Style Chik ‘N Strips are a new offering from the QSR brand that will offer patrons with a tasty option to choose when looking for a homestyle menu item to try out. The chicken strips are made with premium white meat chicken and covered in a southern-style breading before being fried to perfection. The strips come with a side of Chik 'N Dip 'N sauce that features a sweet and tangy flavor to perfectly accent the taste of the crispy strips.
The Krystal Southern Style Chik ‘N Strips can be purchased a la carte or as a combo that comes served with fries and a drink. Available at participating locations now, the chicken strips are a limited time-only offering.
Image Credit: Krystal
What's Driving This Trend
- Homestyle Fast Food
- There's an opportunity for QSR brands to innovate with more homestyle menu items that cater to consumers' desire for comfort food.
- Premium Ingredients
- Using higher quality ingredients, like premium white meat chicken, can be a way to set menu items apart and attract customers seeking higher quality fast food options.
- Limited Time Offerings
- Creating buzz and excitement over limited time menu items can draw in new customers and encourage repeat business.
Who This Affects Most
- Fast Food
- QSR chains can use homestyle and premium ingredient offerings, along with limited time promotions, to compete in an industry already disrupted by fast casual and delivery options.
- Food and Beverage
- By offering homestyle comfort food with premium ingredients, companies can capitalize on the trend of consumers seeking more premium quality food and beverages.
- Limited Time Offerings
- The limited time offering trend can also be seen in other industries such as fashion and technology, giving businesses a chance to innovate with exclusive offerings and create a sense of urgency.
