Category
Tech
Delegated Interfaces
Trend cluster
Category
In-Game
Recruitment
Companies are using video games for a streamlined recruitment strategy.
2.2
Trend score
Trend
What is the In-Game Recruitment trend?
In-Game Recruitment: Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.
Insight
The consumer insight behind the In-Game Recruitment trend
The Millennial and Gen Z demographic have been raised in a technological era and naturally push boundaries in many traditional practices, and that includes recruitment and job-seeking. As a result, they're more likely to experiment with alternative approaches and challenge conservative methods when it comes to the hiring process.
Trend themes
Themes within the In-Game Recruitment trend
Three behaviours holding the trend together01
Virtual Recruitment through Video Games
Companies across industries are using video games to streamline their recruitment process by partnering with game developers to find players who possess the skills needed for the job.
02
Engaging with Millennials and Gen Z
The emerging younger workforce - Millennials and Gen Z have grown up in a technological era and tend to prefer alternative approaches when it comes to traditional practices, including the hiring process.
03
In-Game Advertisements for Jobs
Collaboration between companies and game developers has led to in-game advertisements for job opportunities targeting specific skill sets found among gamers.
Industry implications
What the In-Game Recruitment trend means for industry
Where the trend changes the playbookFor
Technology
The tech industry can leverage video games to find potential candidates with the needed technical skillset especially in the cybersecurity field.
For
Advertising and Creative Industries
Utilizing video games such as Animal Crossing and Minecraft can be an innovative hiring tactic for creative industries looking to find diverse talent.
For
Human Resources
Companies and HR professionals can facilitate suggestions and innovation for the hiring process by testing out recruitment techniques that utilize outside-the-box approaches.
Workshop question
How can your company work with different industries to create new strategies to a common goal?
Trend signals
Trend signals for In-Game Recruitment
Trend score 2.2 out of 10, from popularity 33%, activity 25%, freshness 9%.
Popularity33%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Game Recruitment trend
4 featured examples from Jul 10 to Jul 22, 2020CategoryTech
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
Advertising and creative agencies can embrace in-game recruitment campaigns to diversify their talent pool and reach a wider audience.
CategoryLifestyle
In-Game Design Job Opportunities
Yummy House Turns to Animal Crossing to Recruit Employees
The gaming industry benefits from business collaborations and partnerships that utilize their platforms for recruitment purposes.
CategoryLifestyle
Internal Video Game Recruitment
Beyond IT Uses Minecraft to Recruit New Job Candidates
The Human Resources industry can explore virtual recruitment techniques to widen their talent pool and streamline the hiring process, ultimately saving time and resources.
CategoryBusiness
Hidden Game Recruitment Tactics
Riot Games Hides a Recruitment Opportunity in Video Games
The gaming industry can embrace hidden recruitment tactics to discover skilled individuals who can contribute to game development and security.
