Companies are using video games for a streamlined recruitment strategy
Trend - Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.
Insight - The Millennial and Gen Z demographic have been raised in a technological era and naturally push boundaries in many traditional practices, and that includes recruitment and job-seeking. As a result, they're more likely to experiment with alternative approaches and challenge conservative methods when it comes to the hiring process.
Insight - The Millennial and Gen Z demographic have been raised in a technological era and naturally push boundaries in many traditional practices, and that includes recruitment and job-seeking. As a result, they're more likely to experiment with alternative approaches and challenge conservative methods when it comes to the hiring process.
Workshop Question - How can your company work with different industries to create new strategies to a common goal?
Trend Themes
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Virtual Recruitment Through Video Games — Companies across industries are using video games to streamline their recruitment process by partnering with game developers to find players who possess the skills needed for the job.
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Engaging with Millennials and Gen Z — The emerging younger workforce - Millennials and Gen Z have grown up in a technological era and tend to prefer alternative approaches when it comes to traditional practices, including the hiring process.
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In-game Advertisements for Jobs — Collaboration between companies and game developers has led to in-game advertisements for job opportunities targeting specific skill sets found among gamers.
Industry Implications
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Technology — The tech industry can leverage video games to find potential candidates with the needed technical skillset especially in the cybersecurity field.
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Advertising and Creative Industries — Utilizing video games such as Animal Crossing and Minecraft can be an innovative hiring tactic for creative industries looking to find diverse talent.
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Human Resources — Companies and HR professionals can facilitate suggestions and innovation for the hiring process by testing out recruitment techniques that utilize outside-the-box approaches.
