Beyond IT is a company based in Japan and it partnered up with the video game Minecraft to recruit new job candidates. This approach to recruitment helps seek out real-life gamers and it is taking this angle for a number of different reasons -- one of which is to look for a young demographic such as fresh graduates or students.
Another reason is the time that it can save and travel expenses that are saved as well. Candidates are able to attend meetings within the game. The main benefit of this process is due to the fact that both parties operate similarly. Minecraft has players logging in from different locations which functions similarly to using a server.
Image Credit: Minecraft