1017 ALYX 9SM‘s Matthew M. Williams has teamed up with Stussy again for the second Matthew M. Williams x Stussy collection.
For their latest collab, Matthew M. Williams and Stussy sourced high-quality fabric called 'California Cotton' from Italian brand Loro Piana. Alongside modern essentials made from this premium cotton, the Matthew M. Williams x Stussy collection also features structured denim garments such as a work jacket with matching pants, and an apron-style dress. To round out the collection there's a fresh garment-dyed graphic long sleeve shirt and an MMW-branded scoop neck tee.
Because most Stussy stores have been closed due to COVID-19, the new Matthew M. Williams x Stussy collection will be available exclusively online as of May 29th, 2020.
Image Credit: <i> Stussy.</i>
What's Driving This Trend
- Collaborative Denim Collections
- Matthew M. Williams and Stussy collaborate to create a collection featuring structured denim garments and modern essentials made from high-quality fabric.
- Premium Fabric Sourcing
- 'California Cotton' fabric from Italian brand Loro Piana is sourced and utilized in Matthew M. Williams and Stussy's collaborative collection.
- Online-only Release
- The new Matthew M. Williams x Stussy collection will be available exclusively online due to the closure of most Stussy stores.
Who This Affects Most
- Fashion Industry
- Fashion designers and retailers can take advantage of premium fabric sourcing and collaborative collections for modern and luxury garments.
- E-commerce Industry
- With the shift towards online shopping, e-commerce retailers can explore exclusive online-only releases for limited edition drops.
- Textile Industry
- Textile manufacturers can capitalize on providing high-quality fabric options for fashion collaborations and designers.
