Brands play on the concept of at-home vacations in campaigns amid COVID
Trend - Amid the COVID-19 pandemic, brands are playing on the quarantine restrictions with campaigns that celebrate "staycations" in lieu of real vacations. These promotions tend to encourage different ways to have fun while remaining safely at home.
Insight - In light of the COVID-19 pandemic, consumers are hesitant to travel for fear of spreading the virus or have been restricted from travel by governing bodies. As a result, they are looking to spend their time off in controlled spaces like the home. This affects the consumer's ability to enjoy life as usual, creating a sense of community among all who are missing out on traditional vacation experiences.
Insight - In light of the COVID-19 pandemic, consumers are hesitant to travel for fear of spreading the virus or have been restricted from travel by governing bodies. As a result, they are looking to spend their time off in controlled spaces like the home. This affects the consumer's ability to enjoy life as usual, creating a sense of community among all who are missing out on traditional vacation experiences.
Workshop Question - How can your brand use humor to reach consumers during challenging times?
4 Featured, 36 Examples:
62,619 Total Clicks
Date Range:
Apr 20 — Jul 20
Trending:
Average
Consumer Insight Topics:
