Catching a whiff of a certain smell has the potential to take people across time and space, as scent and memory are intrinsically linked—and scented candle smells commonly provide these comforting experiences. While many candles are created to suit specific holidays, seasons or atmospheres, this uncertain period has people feeling nostalgic for experiences that they used to take for granted, such as visiting a summer festival or visiting a movie theater.
Knowing that people are craving comfort and a taste of their life just a few months ago, Earl of East created a series of scented candles inspired by The Festival, The Cinema and The Local, which shares "scents of normality."
Image Credit: Earl of East
Why This Trend Is Growing
- Nostalgia Scents
- Creating scents inspired by past experiences and places to provide comforting nostalgia to consumers.
- Indoor Sensory Experiences
- Developing products that can recreate sensory experiences indoors for consumers who are unable to access them in person.
- Virtual Travel
- Leveraging scents and other sensory elements to provide virtual travel experiences to consumers who are unable to travel physically.
Industries Being Reshaped
- Fragrance
- Opportunities exist for fragrance companies to create scents that transport consumers to nostalgic places and experiences.
- Home Decor
- Home decor companies can incorporate scents and other sensory elements to enhance indoor experiences and create comforting environments.
- Tourism and Travel
- Tourism and travel companies can leverage scents and other sensory elements to provide virtual travel experiences to consumers who are unable to travel physically.
