Domino's will make its pizza tracking technology available to nearly a quarter of United States locations before the end of the year. The pizza tracking technology runs on GPS, and it also gives users the ability to be notified by SMS when their food has arrived. This allows customers to not have to constantly look at the app while their food is being delivered.
The feature could be popular for consumers who like to be notified regarding the progress of their order. Additionally, it allows consumers to have a better idea of when their food will arrive.
The company has a strong history of integrating technology into its operations. This year Domino's even tested autonomous deliveries.
Image Credit: Domino's
Key Themes Behind This Trend
- GPS Pizza Tracking
- There is an opportunity to further develop GPS tracking technology to include real-time traffic data to provide delivery time estimates that adjust based on traffic conditions.
- SMS Notifications
- There is an opportunity to expand SMS notifications beyond delivery updates to incorporate upselling and promotional messages.
- Autonomous Deliveries
- There is an opportunity to continue testing and implementing autonomous delivery technology to reduce delivery times and costs.
Where This Applies
- Food Delivery Services
- Adopting GPS tracking and SMS notifications can improve transparency and customer satisfaction, while autonomous delivery technology has the potential to reduce costs and improve efficiency.
- Technology
- Developing and improving GPS tracking, SMS notifications, and autonomous delivery technology has potential for disruption and innovation within the technology industry.
- Retail
- The implementation of GPS tracking, SMS notifications, and autonomous delivery technology can provide opportunities for disruption and innovation in the retail industry by improving the customer experience through faster and more efficient delivery methods.
