Toronto-based store Crying Out Loud (formerly known as Lost + Found) has created a specialized mental wellness kit to help out its customers when they are experiencing anything from unease to an emotional crisis. The brand was created with exactly this in mind — to bring products that have the potential to help someone out through a tough time, whether that be because of loss, loneliness or something else.
The 'Mental Wellness First Aid Kit' is a limited edition product that boasts items such as Happy Spritz Towelettes, a Mindful card bundle, a bar of Soul Chocolate, a greeting card from Emily McDowell, Keep Going Spray from K'Pure, a copy of 'Tiny Beautiful Things' by Cheryl Strayed, the Take Care pencil from ban.do, and 'I really love your' sticky notes from Knock Knock.
Available for $50 CAD, the mental wellness kit is Crying Out Loud's way of saying 'you can do this.'
What's Driving This Trend
- Mental Wellness Kits
- Disruptive innovation opportunity: Create customizable mental wellness kits that cater to specific needs and situations.
- Emotional Rescue
- Disruptive innovation opportunity: Develop products and services that provide emotional support and assistance during difficult times.
- Mindful Self-care
- Disruptive innovation opportunity: Design self-care kits that promote mindfulness and provide tools for relaxation and stress relief.
Who This Affects Most
- Retail
- Disruptive innovation opportunity: Transform traditional retail stores into mental wellness hubs by offering specialized kits and resources.
- Health and Wellness
- Disruptive innovation opportunity: Integrate mental wellness into the broader health and wellness industry by creating holistic solutions and products.
- E-commerce
- Disruptive innovation opportunity: Launch online platforms that curate and sell mental wellness kits, providing easy access and customization options.
