Category
Lifestyle
Assisted Choices
Trend cluster
Category
QSR
Sanitation
QSR companies are creating sanitation initiatives promoting consumer safety.
2.9
Trend score
Trend
What is the QSR Sanitation trend?
QSR Sanitation: QSR businesses are highlighting new sanitation initiatives to make consumers feel better as locations reopen after the initial outbreak of COVID-19. These initiatives are being highlighted through marketing campaigns, as well as novel branding, which combine to quell the concerns of consumers.
Insight
The consumer insight behind the QSR Sanitation trend
As lockdown measures are being eased, many consumers are beginning to venture to physical stores. However, these same consumers want to be sure that these companies are taking safety and sanitation seriously. Lingering anxiety from months of lockdowns and/or restrictions have left consumers more careful as they go about their lives. If safety and sanitation messaging can be successfully conveyed through branding, companies could increase market share.
Trend themes
Themes within the QSR Sanitation trend
Three behaviours holding the trend together01
QSR Sanitation Initiatives
QSR companies are creating new sanitation initiatives to promote consumer safety.
02
Consumer-Centric QSR Cleaning Initiatives
QSR businesses are launching nationwide deep cleaning events to help consumers feel safe.
03
Eco-Friendly Sanitation Services
Industry-leading companies are launching environmentally-friendly sanitation services to promote safety during the pandemic.
Industry implications
What the QSR Sanitation trend means for industry
Where the trend changes the playbookFor
QSR Industry
QSRs are prioritizing safety measures and developing innovative cleaning methods to maintain customer trust and loyalty.
For
Hospitality Industry
The hospitality industry is implementing new cleaning standards to build trust and loyalty with customers who want to feel safe when traveling.
For
Cleaning Services Industry
The cleaning services industry can provide cutting-edge sanitation technologies to help businesses maintain the highest levels of cleanliness and promote consumer confidence.
Workshop question
How can your company emphasize consumer safety?
Trend signals
Trend signals for QSR Sanitation
Trend score 2.9 out of 10, from popularity 44%, activity 33%, freshness 9%.
Popularity44%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the QSR Sanitation trend
4 featured examples from Jul 21 to Jul 22, 2020CategoryMarketing
Consumer-Centric QSR Cleaning Initiatives
MOOYAH Burgers Launched a Restaurant Deep Cleaning Event
Food franchise chains, such as MOOYAH Burgers, are making proactive efforts to prioritize deep cleaning initiatives in response to the coronavirus outbreak.
CategoryBusiness
Eco-Friendly Sanitation Services
Filta Environmental Kitchen Solutions Made a Sanitation Service
Hospitality companies can consider adding eco-friendly sanitation services to their offering to attract customers who prioritize safety.
CategoryBusiness
QSR Pandemic Cleaning Programs
Dunkin' Joined the Professional CleanPLUS Experience Program
Pandemic-driven initiatives in Quick Service Restaurants create disruptive opportunities for new technological innovations such as cleaning robots and also new business models lik…
CategoryBusiness
Consumer-Protecting Restaurant Programs
Potbelly Sandwich Shop Will Open with Increased Guidelines
Restaurants can seize the opportunity to reimagine their operations and adopt new safety measures to attract and retain customers.
