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Plant-Based Patty Melts

Wayback Burgers Created a Plant-Based Impossible Melt for Lent

— February 16, 2020 — Lifestyle
Just in time for Lent, Wayback Burgers has debuted a new Impossible Melt.

Around Lent, many consumers vow to eliminate meat from their diet. To accommodate those consumers, as well as the growing number of flexitarians, Wayback Burgers has created an Impossible Melt. The new sandwich starts with an Impossible plant-based patty that's topped with spicy garlic aioli, Swiss cheese, and sautéed onions. All the toppings are then sandwiched between two toasted, inverted buns. As Wayback Burgers President Patrick Conlin explains, "With the addition of this new product, Wayback Burgers is answering the call of guests who are increasingly adding plant-based alternatives to their diet, and there is no better time than Lent to try a new meatless option."


Image Credit: Wayback Burgers.
Trend Themes
1. Plant-based Alternatives - The increasing demand for plant-based alternatives in the food industry presents opportunities for businesses to develop innovative and delicious meatless options.
2. Flexitarian Diet - The rise of flexitarians, who occasionally opt for meat-free meals, creates a market for food companies to offer flexible menu options that cater to different dietary preferences.
3. Lenten Season - The period of Lent, during which many consumers abstain from eating meat, offers an opportunity for restaurants to introduce limited-time plant-based products to cater to this specific consumer segment.
Industry Implications
1. Fast Food - Fast food chains can leverage the growing demand for plant-based alternatives by incorporating innovative meatless options on their menus, attracting both vegetarians and flexitarians.
2. Food Service - Food service providers can tap into the flexitarian market by offering customizable meal options that allow customers to choose between meat and plant-based proteins.
3. Meat Substitute - The meat substitute industry can seize the opportunity to create new and improved plant-based products that closely mimic the taste and texture of meat, satisfying the evolving preferences of consumers.
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