Category
Lifestyle
Assisted Choices
Trend cluster
Category
Methane
Decrease
Start-ups & researchers are proposing ways to decrease methane production in cows.
2.7
Trend score
Trend
What is the Methane Decrease trend?
Methane Decrease: When cattle digest their food, methane is produced and released into the atmosphere in the form of "cow burps." Since methane is a potent greenhouse gas that is more harmful than carbon dioxide, companies and scientists are looking for ways to inhibit methane production. While some aim to do this by tweaking the cow's microbiome, others attempt to succeed through cow feed supplements.
Insight
The consumer insight behind the Methane Decrease trend
Consumers are increasingly concerned about the climate change implications of meat production and consumption and as a result, a demand arises for more mindful agricultural practices and lifestyle diets. This comes as many become more informed on environmental issues and expand their advocacy to include not just individual consumption habits but also larger production practices. In this way, people seek to motivate sustainable change on a grander level.
Trend themes
Themes within the Methane Decrease trend
Three behaviours holding the trend together01
Sustainable Agriculture
Consumers seeking environmentally conscious practices and diets drive businesses to develop sustainable livestock feed and supplements.
02
Microbiome Modification
Scientists are looking to manipulate the microbiome of cows and inhibit methane production.
03
Feed Supplements
Companies are developing sustainable compounds to reduce methane emissions from cattle.
Industry implications
What the Methane Decrease trend means for industry
Where the trend changes the playbookFor
Agriculture
The agricultural industry is being pressured to develop more environmentally friendly and sustainable livestock practices.
For
Animal Feed
Startups and companies are developing sustainable feed supplements to reduce methane emissions from cows.
For
Microbiome Research
Companies and researchers are exploring innovative approaches to improve and modify the microbiome for sustainable agriculture practices.
Workshop question
What steps can you take to make the agricultural facet of your business more sustainable?
Trend signals
Trend signals for Methane Decrease
Trend score 2.7 out of 10, from popularity 44%, activity 28%, freshness 9%.
Popularity44%
Activity28%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Methane Decrease trend
4 featured examples from Jul 21 to Jul 22, 2020CategoryEco
Sustainability-Focused Cow Supplements
Mootral Works to Decrease Methane Emissions from Cow Burps
The agriculture industry can explore disruptive innovation opportunities by adopting and developing methane-reducing cow supplements.
CategoryEco
Methane-Reducing Red Seaweed Feeds
Symbrosia Answers Livestock's Methane Production with Seaweed
The agriculture industry can explore the use of red seaweed feed to reduce methane emissions in livestock and improve sustainability.
CategoryEco
Sustainable Feed Supplements
Pennsylvania State University Researchers Make the Case for 3-NOP
The adoption of sustainable feed supplements like 3-NOP presents disruptive innovation opportunities in reducing methane emissions and promoting eco-friendly practices in the live…
CategoryEco
Microbiome-Enhanced Cows
Ben-Gurion University of the Negev are Tweaking the Microbiome of Cows
The agriculture industry can explore microbiome tweaking technologies to reduce methane emissions in livestock, improving sustainability.
