Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,762 more

Natural Support

Brands are emphasizing multi-tasking and natural products that address Afro hair

Trend - Brands owned by Black and people of color are answering an under-served mainstream market by releasing specialized products that seek to support consumers with natural, textured and/or tightly curled hair. Emphasizing the need for customized care in this space, companies seek out to deliver multi-functional support with natural ingredients that address scalp health, hair damage, and more.

Insight - The skin and hair of consumers from different cultural backgrounds can vary, resulting in a spectrum of distinct personal care requirements and expectations. Since the BIPOC community's needs are often left unaddressed by mainstream beauty brands, individuals from this demographic tap the expertise of Black-owned businesses to receive solutions and support regarding their skincare or hair care routines.
Workshop Question - How might your brand shift the product development process internally to meet the needs of more consumers?
4 Featured, 25 Examples:
12,586 Total Clicks
Date Range:
Feb 20 — Jul 20
This Month and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Diamond-Infused BIPOC Highlighters
Diamond-Infused BIPOC Highlighters
Aether Beauty's Product Has Ethically Sourced Diamond Powder
play_circle_filled POC-Specific Beauty Brands
POC-Specific Beauty Brands
Makeup for Melanin Girls Answers a Gap in the Beauty Industry
Minimalist Curly Haircare Lines
Minimalist Curly Haircare Lines
BREAD is a Clean Haircare Brand Catering Primarily to WOC
Diverse Haircare Product Expansions
Diverse Haircare Product Expansions
Noughty Haircare Brought Two Product Lines to the US Market
Mindful Haircare Sets
Mindful Haircare Sets
Crown Affair Invites People to Take Their Time with Daily Care
Diversity-Celebrating Latina Makeup
Diversity-Celebrating Latina Makeup
Luna Magic is a Beauty Brand Celebrating Individuality
Herbal Latinx Haircare
Herbal Latinx Haircare
Botánika Beauty's Products are All About Inclusivity and Representation
Empowering Latina Cosmetics
Empowering Latina Cosmetics
Sweet Street Cosmetics Celebrates LA's Vibrant Hispanic Culture
Vegan Cruelty-Free Nail Polishes
Vegan Cruelty-Free Nail Polishes
Kathleen Lights' Lights Lacquer is a Vegan-Friendly Beauty Brand
Clean Textured Haircare
Clean Textured Haircare
Emerge's Products for Textured Hair Features Almond Milk and Pequi Oil
Volumizing Foam Shampoos
Volumizing Foam Shampoos
TRESemmé's Pro Pure Volume Foam Shampoo Doesn't Weigh Hair Down
Afrocentric-Inspired Hair Bonnets
Afrocentric-Inspired Hair Bonnets
The Isókén Enófé Juju Satin Bonnet Boasts an Ankara Print
Self-Care Advent Calendars
Self-Care Advent Calendars
This December Countdown Supports Wellness During a Busy Season
Latina Female Entrepreneur Workshops
Latina Female Entrepreneur Workshops
Bossy Latinas Empowers Houston's Hispanic Business Owners
In-Store Hispanic Heritage Months
In-Store Hispanic Heritage Months
Macy's Hispanic Heritage Month Combines Art, Culture & Education
Curl-Specific Hair Care Lines
Curl-Specific Hair Care Lines
'Pattern Beauty' is a Hair Care Line for Curly, Tight-Textured Hair
Latin Culture-Inspired Pop-Ups
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
Afro Hair-Centric Billboard Campaigns
Afro Hair-Centric Billboard Campaigns
Project Embrace Challenges Stereotypes in the Workplace
play_circle_filled Style-Extending Hair Mousses
Style-Extending Hair Mousses
Kenra Professional Nitro Memory Creme Gives Hair "Style Memory"
Mess-Free Natural Haircare
Mess-Free Natural Haircare
Creme of Nature's Products are Easy to Apply and Need No Mixing
Collaborative Latina Cosmetics
Collaborative Latina Cosmetics
Reina Rebelde's Influencer Collab Supports Puerto Rico
Charcoal-Infused Hairstyling Gels
Charcoal-Infused Hairstyling Gels
The Mane Choice's 'Bold Buttery Gel' Has Black Charcoal & Cumin
Afro-Latina Beauty Influencers
Afro-Latina Beauty Influencers
Tatiana JD is a New Makeup Guru Who Speaks Out About Colorism
Afro-Specific Hair Products
Afro-Specific Hair Products
Dizziak Offers Style-Specific and Vegan Hair Products
Hip Hop-Inspired Haircare
Hip Hop-Inspired Haircare
'The Doux' Draws Product Inspiration from 80s and 90s Culture