Sweet Street Cosmetics is a Los Angeles-based beauty brand that aims to celebrate the city's vibrant Latina culture. Described as “an ode to femmes of color past and present,” the brand was launched by digital creators Natalia Durazo and LaLa Romero. The creatives got their start with work that was reflective of their Latin American heritage and culture, something they wanted to highlight through photography, branding and community-building efforts.
The brand specializes in signature makeup products for the eyes and lips with best-sellers including its Wing Queen winged eyeliner and its Queen Thick lipstick and liner duo. The lip duo is available in 3 bold shades -- Sweet Thang brown, Angel BB nude and a Thick & Thin deep red.
Addressing a lack of Latin American cultural representation within the beauty industry, Sweet Street Cosmetics draws inspiration from real women to create products that are both versatile and authentic.
Image Credit: Sweet Street Cosmetics