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Melanin Care

Black-owned skincare brands offer SPF protection for people with darker skin tones

Trend - As sun protection becomes an increasingly important aspect of the skincare industry, Black-owned brands are offering products that are designed to suit the skin tones of Black people, and other people of color. The white casts and consistencies of traditional sunscreen formulas have left a gap in the market for people with dark skin tones, and Black-owned brands are addressing that.

Insight - The influence that Black people have had on the cosmetic industry has been vast, particularly in the trends that are so popular today. While they're often the drivers for popular aesthetic trends, Black people have long been underrepresented and under-served when it comes to the actual products and services that brands offer. Thus, these individuals have long turned to Black-owned businesses that have more knowledge and expertise in addressing their specific needs, or to brands that actually employ the expertise of Black people in order to meet their needs.
Workshop Question - How could your brand create more representation internally, so that it's addressing the needs of more consumers?
Trend Themes
1. Inclusive Sunscreens - As the skincare industry focuses increasingly on sun protection, brands owned by and designed for people of color are addressing the gap in the market that traditional sunscreens leave for those with dark skin tones.
2. Clean Sunscreen - The push for non-toxic, eco-friendly sunscreen is driving innovation in the industry, with Black-owned and women-led brands leading the way with mineral and organic formulations.
3. Self-care Cosmetics - As consumers look to partake in more self-care, accessible cosmetics and beauty products are becoming more popular; including bath and body products that offer clean ingredients and multiple uses.
Industry Implications
1. Skincare - The skincare industry is expanding to include mineral and eco-friendly sunscreens, as well as products that are specifically formulated for people of color.
2. Beauty E-commerce - As more people turn to online shopping for their beauty needs, e-commerce platforms like 'BLK + GRN' are curating natural and non-toxic products from Black-owned and people of color-led brands.
3. Personal Care - Personal care is becoming more accessible and diverse with brands like Urban Hydration offering affordable and high-quality bath and body products for people to practice self-care at home.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 73 Examples:
87,115 Total Clicks
Date Range:
Mar 18 — Dec 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Accessible Self-Care Cosmetics
Accessible Self-Care Cosmetics
The Latest Urban Hydration Products Prioritize Treating Oneself
These new Urban Hydration products are being launched by the Black-owned brand as a range of high-quality yet accessible cosmetics for consumers seeking out a way to partake in some self-care this... MORE
Sun Care Serums
Sun Care Serums
EleVen by Venus x Credo Shares Lightweight, Universally Flattering Sun Protection
EleVen by Venus x Credo is a new line of protective skincare products created in collaboration with EleVen, the lifestyle brand founded by Venus Williams. The special collection introduces... MORE
Black-Owned Sunscreen Brands
Black-Owned Sunscreen Brands
The Black Girl Sunscreen is Filled with Natural Ingredients
The Black Girl Sunscreen Moisturizing Sunscreen Lotion for Face and Body SPF 30 was launched by women of color for other melanin women. The brand is dedicated to creating a natural, non-residue... MORE
Black-Owned Beauty E-Shops
Black-Owned Beauty E-Shops
'BLK + GRN' Curates Non-Toxic, Natural Products by Black-Owned Brands
Kristian Henderson, PhD, is a professor at George Washington University who launched an empowering online natural beauty store by the name of ‘BLK + GRN.’ As well as connecting... MORE
Mattifying Gel Sunscreens
Mattifying Gel Sunscreens
Black Girl Sunscreen's Make It Matte SPF 45 Protects Women of Color
The Black Girl Sunscreen Make It Matte SPF 45 is the newest product from the brand and it sets itself apart from typical cream sunscreens. Unlike many that sit heavy on the skin and leave an... MORE
Model-Backed Inclusive Skincare
Model-Backed Inclusive Skincare
Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
Buttah Skin was founded by the beloved model, actor, and recording artist Dorion Renaud. The Black-owned company offers a range of skincare formulated to meet the complexion skin challenges that... MORE
Silky Mineral Sunscreens
Silky Mineral Sunscreens
The Unsun EVERYDAY Body Lotion is Clean Solution for Women of Color
Unsun Cosmetics was founded in 2016 by Katonya Breaux to fill the need for clean sunscreen products for women of color. The no-residue formulation ensures that the product is kind to the planet as... MORE
UV Protection Hand Creams
UV Protection Hand Creams
UnSun's Emollient Rich Hand Cream Uses SPF to Protect and Soothe Hands
To help combat dry hands and sun damage, UnSun’s Emollient Rich Hand Cream has an SPF level of 15. Founded by Katonya Breaux after much frustration by the lack of sunscreen products for women... MORE
Juneteenth Sun Care Formulas
Juneteenth Sun Care Formulas
Urban Skin Rx is Launching Sun Care Products for Juneteenth
Urban Skin Rx is launching two new sun care products for Juneteenth. The brand is donating $10,000 to the National Organization for the Professional Advancement of Black Chemists and Engineers (... MORE

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