Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,742 more

Melanin Care

Black-owned skincare brands offer SPF protection for people with darker skin tones

Trend - As sun protection becomes an increasingly important aspect of the skincare industry, Black-owned brands are offering products that are designed to suit the skin tones of Black people, and other people of color. The white casts and consistencies of traditional sunscreen formulas have left a gap in the market for people with dark skin tones, and Black-owned brands are addressing that.

Insight - The influence that Black people have had on the cosmetic industry has been vast, particularly in the trends that are so popular today. While they're often the drivers for popular aesthetic trends, Black people have long been underrepresented and under-served when it comes to the actual products and services that brands offer. Thus, these individuals have long turned to Black-owned businesses that have more knowledge and expertise in addressing their specific needs, or to brands that actually employ the expertise of Black people in order to meet their needs.
Workshop Question - How could your brand create more representation internally, so that it's addressing the needs of more consumers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
15,028 Total Clicks
Date Range:
Mar 18 — Jul 20
Trending:
Fresh and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Green Tea-Infused Sunscreens
Green Tea-Infused Sunscreens
The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer
Rejuvenating Face Masks
Rejuvenating Face Masks
Kiehl's Radiance Face Mask is Energizing and Packed with Nutrition
Sensitive Mineral Sunscreens
Sensitive Mineral Sunscreens
Sun Day Mineral Sunscreen Suits Sensitive, Oily & Combination Skin
Touchless SPF Mists
Touchless SPF Mists
HABIT's Mister Helps to Foster Healthy Sun Protection Rituals
All-in-One Acne Serums
All-in-One Acne Serums
Peace Out Skincare's Acne Serum Helps with "Maskne"
Hand-Specific Sunscreens
Hand-Specific Sunscreens
Green People Debuted the Edelweiss & Green Tea Hand Guard SPF30
Sustainable Gender-Neutral Deodorants
Sustainable Gender-Neutral Deodorants
Hello's Naturally Friendly Deodorants are Suitable for All
Priming Clear Sunscreens
Priming Clear Sunscreens
Kylie Skin's Invisible Sunscreen is Protective & Moisturizing
Gentle Mineral Sunscreens
Gentle Mineral Sunscreens
Everyday Humans' Sunscreen Supports Sensitive, Oily & Acne-Prone Skin
Balancing Gel-Cream Moisturizers
Balancing Gel-Cream Moisturizers
Glossier's Priming Moisturizer Balance Suits Oily Skin
Apothecary Hand Sanitizers
Apothecary Hand Sanitizers
The C.O. Bigelow Hand Sanitizer Has a Premium, Fragrance-Free Formula
CBD Wellness Creams
CBD Wellness Creams
Revibe's Topical CBD Cream Shares Mind-Body Benefits
Approachable K-Beauty Skincare
Approachable K-Beauty Skincare
Good (Skin) Days is the First-Ever Brand from Soko Glam Labs
Pore-Shrinking Warming Scrubs
Pore-Shrinking Warming Scrubs
Bliss World's Scrub Offers a Soothing Scent & a Self-Warming Formula
Sensitive Milky Sunscreens
Sensitive Milky Sunscreens
Aveeno's Sunscreen Face Milk Has a Lightweight, Non-Irritating Formula
Father's Day Skincare Bundles
Father's Day Skincare Bundles
Theraderm's Father's Day Skincare Kit Boasts Three Key Products
Surfer-Approved Sunscreens
Surfer-Approved Sunscreens
Shiseido's Ocean-Friendly Sunscreens Comply with Hawaiian Regulations
Sunscreen-Branded Candles
Sunscreen-Branded Candles
Hawaiian Tropic Debuted the New Scented Candle: Beachside (Inside)
Social Distancing Blankets
Social Distancing Blankets
Burger King's Circular Beach Blankets Support Safe Social Distancing
Expanded SPF Lip Oils
Expanded SPF Lip Oils
Brush On Block's Protective SPF32 Lip Oil Now Comes in Two New Shades
Beneficial Sunscreen Moisturizers
Beneficial Sunscreen Moisturizers
Jaxon Lane Rain or Shine Daily Moisturizing Sunscreen is SPF 50
Hydrating Reef-Safe Sunscreens
Hydrating Reef-Safe Sunscreens
The C'est Moi Sunshine Mineral Sunscreen Lotion is Protective
Cardboard-Based Lotion Tubes
Cardboard-Based Lotion Tubes
La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste
Glittery Red Makeup Brushes
Glittery Red Makeup Brushes
Lime Crime's Hot Stuff Glitter Brush Set Features Heart-Shaped Glitter
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
WOC Nude Lipsticks
WOC Nude Lipsticks
Mented Cosmetics' Nude Lipstick Range Complements Dark Skin Tones
POC Reading Apps
POC Reading Apps
'We Read Too' Connects People to Books with Characters of Color
play_circle_filled WOC Cosmetic Collections
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
WOC Makeup Collections
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
WOC Skincare Collections
WOC Skincare Collections
'Sorbet' is a Targeted Skincare Range for South African Women
WOC Beauty Subscriptions
WOC Beauty Subscriptions
This Essence Magazine Beautybox Delivers Makeup for Women of Color