Ideas
Explore the world's #1 largest database of ideas and innovations, with 418,573 inspiring examples.
Trend Reports
Discover why 1,108 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 301,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,108 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 301,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 288,995 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 418,573 cutting edge ideas.

Melanin Care

Black-owned skincare brands offer SPF protection for people with darker skin tones

Trend - As sun protection becomes an increasingly important aspect of the skincare industry, Black-owned brands are offering products that are designed to suit the skin tones of Black people, and other people of color. The white casts and consistencies of traditional sunscreen formulas have left a gap in the market for people with dark skin tones, and Black-owned brands are addressing that.

Insight - The influence that Black people have had on the cosmetic industry has been vast, particularly in the trends that are so popular today. While they're often the drivers for popular aesthetic trends, Black people have long been underrepresented and under-served when it comes to the actual products and services that brands offer. Thus, these individuals have long turned to Black-owned businesses that have more knowledge and expertise in addressing their specific needs, or to brands that actually employ the expertise of Black people in order to meet their needs.
Workshop Question - How could your brand create more representation internally, so that it's addressing the needs of more consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 64 Examples:
62,518 Total Clicks
Date Range:
Mar 18 — Dec 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Accessible Self-Care Cosmetics
Accessible Self-Care Cosmetics
The Latest Urban Hydration Products Prioritize Treating Oneself
These new Urban Hydration products are being launched by the Black-owned brand as a range of high-quality yet accessible cosmetics for consumers seeking out a way to partake in some self-care this... MORE
Sun Care Serums
Sun Care Serums
EleVen by Venus x Credo Shares Lightweight, Universally Flattering Sun Protection
EleVen by Venus x Credo is a new line of protective skincare products created in collaboration with EleVen, the lifestyle brand founded by Venus Williams. The special collection introduces... MORE
Black-Owned Sunscreen Brands
Black-Owned Sunscreen Brands
The Black Girl Sunscreen is Filled with Natural Ingredients
The Black Girl Sunscreen Moisturizing Sunscreen Lotion for Face and Body SPF 30 was launched by women of color for other melanin women. The brand is dedicated to creating a natural, non-residue... MORE
Black-Owned Beauty E-Shops
Black-Owned Beauty E-Shops
'BLK + GRN' Curates Non-Toxic, Natural Products by Black-Owned Brands
Kristian Henderson, PhD, is a professor at George Washington University who launched an empowering online natural beauty store by the name of ‘BLK + GRN.’ As well as connecting... MORE
Mattifying Gel Sunscreens
Mattifying Gel Sunscreens
Black Girl Sunscreen's Make It Matte SPF 45 Protects Women of Color
The Black Girl Sunscreen Make It Matte SPF 45 is the newest product from the brand and it sets itself apart from typical cream sunscreens. Unlike many that sit heavy on the skin and leave an... MORE
Model-Backed Inclusive Skincare
Model-Backed Inclusive Skincare
Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
Buttah Skin was founded by the beloved model, actor, and recording artist Dorion Renaud. The Black-owned company offers a range of skincare formulated to meet the complexion skin challenges that... MORE
Silky Mineral Sunscreens
Silky Mineral Sunscreens
The Unsun EVERYDAY Body Lotion is Clean Solution for Women of Color
Unsun Cosmetics was founded in 2016 by Katonya Breaux to fill the need for clean sunscreen products for women of color. The no-residue formulation ensures that the product is kind to the planet as... MORE
UV Protection Hand Creams
UV Protection Hand Creams
UnSun's Emollient Rich Hand Cream Uses SPF to Protect and Soothe Hands
To help combat dry hands and sun damage, UnSun’s Emollient Rich Hand Cream has an SPF level of 15. Founded by Katonya Breaux after much frustration by the lack of sunscreen products for women... MORE

Related Examples

SPF-Infused Glow-Focused Face Creams
SPF-Infused Glow-Focused Face Creams
The Wonder Glow Cream by inspira Creates a Glowing Complexion
Paper Airless Dispensers
Paper Airless Dispensers
XPaper Provides a Sustainable Alternative to Glass, Aluminum & Plastic
Hydrating Soft-Focus Cosmetics
Hydrating Soft-Focus Cosmetics
Tarte Cosmetics' Shape Tape Cloud Coverage Protects & Nourishes
Limited Edition Princess Cosmetics
Limited Edition Princess Cosmetics
Disney Has Released a Disney Princess Signature Compact Series
Sci-Fi-Themed Cosmetics
Sci-Fi-Themed Cosmetics
Colour Pop & 'Star Wars: The Mandalorian Collection' is Out of This World
Cruelty-Free Skincare Collections
Cruelty-Free Skincare Collections
This 'CoverGirl' Collection Prioritizes Natural Ingredients
Cruelty-Free Fragrance Collections
Cruelty-Free Fragrance Collections
The 'Good Kind Pure' Fragrances Are All Ethically Formulated
Moisture-Wicking Powder Cosmetics
Moisture-Wicking Powder Cosmetics
The Pete & Pedro Body and Balls Powder Enhances Freshness
Holiday Beauty Delivery Services
Holiday Beauty Delivery Services
Benefit Cosmetics Teamed Up with Uber Eats to Delivery Products
SPF Hand Creams
SPF Hand Creams
Supergoop!'s Handscreen Protects and Nourishes with Vitamin E & Argan Oil
Brightening Skincare Nectars
Brightening Skincare Nectars
Uncommon Beauty's Pineapple Peptide Nectar is More Viscous Than Serum
Radiance-Boosting Serum Sanitizers
Radiance-Boosting Serum Sanitizers
Hand Savior is Hydrating, Brightening and Sanitizing
Gold-Infused Skincare Ranges
Gold-Infused Skincare Ranges
Lidl's Cien Gold is Infused with 1% Colloidal Gold
Anti-Aging Hand Ampoules
Anti-Aging Hand Ampoules
Pestlo's 90 Sec. Elastox Hand Ampoule Reduces Wrinkles Without Stickiness
Glow-Boosting Body Sunscreens
Glow-Boosting Body Sunscreens
The Supergoop! Glowscreen Body SPF 40 Glistens in the Light
Protective Sheer Sunscreens
Protective Sheer Sunscreens
Sheerscreen by Supergoop! is Nourishing, Moisturizing and Protecting
Hydrating Antioxidant Hand Cosmetics
Hydrating Antioxidant Hand Cosmetics
The Grown Alchemist Hand Care Kit Gently Tends to the Skin
Skin-Focused Product Launches
Skin-Focused Product Launches
Hourglass' Equilibrium Collection Features Five New Products
Luxe Fragranced Hand Lotions
Luxe Fragranced Hand Lotions
Tamburins Hand Cream Arrives in 12 Signature Scents
Botanical Intensive Care Hand Creams
Botanical Intensive Care Hand Creams
The Serumkind Black Blossom Hand Serum is Made with Tulip
Adaptogenic Hand Creams
Adaptogenic Hand Creams
Bad Habit Beauty's Nourishing Hand Cream is Powered by Rhodiola Rosea Root
Invisible 100% Mineral Sunscreens
Invisible 100% Mineral Sunscreens
The 'Invisible Lightweight Daily Face Sunscreen' Hydrates Skin
Black-Owned Natural Skincare
Black-Owned Natural Skincare
Nyakio Beauty is Infused with Natural & Ethically-Sourced Ingredients
Virtual K-Beauty Schools
Virtual K-Beauty Schools
K-Beauty School is Tapping Into the Online Education Market in the US
Hydrating Clear Foundations
Hydrating Clear Foundations
Becca Cosmetics' No Pigment Virtual Foundation Fuses Makeup & Skincare
Shade-Specific Makeup
Shade-Specific Makeup
Range Beauty is Dedicated to Creating Clean Products for POC
Cost-Conscious Clarifying Skincare
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
play_circle_filled Papaya Cleansing Balms
Papaya Cleansing Balms
Glow Recipe's Balm-to-Milky-Oil Formula Smoothes & Resurfaces
Video Shopping Platform Releases
Video Shopping Platform Releases
Google Released the Shoploop Platform with 90 Second Videos
play_circle_filled Cooling Undereye Pens
Cooling Undereye Pens
Sisley Paris' Black Rose Eye Contour Fluid Boosts Microcirculation
Personalized Body Care Collections
Personalized Body Care Collections
Function of Beauty's Products Target Specific Skincare Needs
Green Tea-Infused Sunscreens
Green Tea-Infused Sunscreens
The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer
Rejuvenating Face Masks
Rejuvenating Face Masks
Kiehl's Radiance Face Mask is Energizing and Packed with Nutrition
Sensitive Mineral Sunscreens
Sensitive Mineral Sunscreens
Sun Day Mineral Sunscreen Suits Sensitive, Oily & Combination Skin
Touchless SPF Mists
Touchless SPF Mists
HABIT's Mister Helps to Foster Healthy Sun Protection Rituals
All-in-One Acne Serums
All-in-One Acne Serums
Peace Out Skincare's Acne Serum Helps with "Maskne"
Hand-Specific Sunscreens
Hand-Specific Sunscreens
Green People Debuted the Edelweiss & Green Tea Hand Guard SPF30
Sustainable Gender-Neutral Deodorants
Sustainable Gender-Neutral Deodorants
Hello's Naturally Friendly Deodorants are Suitable for All
Priming Clear Sunscreens
Priming Clear Sunscreens
Kylie Skin's Invisible Sunscreen is Protective & Moisturizing
Gentle Mineral Sunscreens
Gentle Mineral Sunscreens
Everyday Humans' Sunscreen Supports Sensitive, Oily & Acne-Prone Skin
Balancing Gel-Cream Moisturizers
Balancing Gel-Cream Moisturizers
Glossier's Priming Moisturizer Balance Suits Oily Skin
Apothecary Hand Sanitizers
Apothecary Hand Sanitizers
The C.O. Bigelow Hand Sanitizer Has a Premium, Fragrance-Free Formula
CBD Wellness Creams
CBD Wellness Creams
Revibe's Topical CBD Cream Shares Mind-Body Benefits
Approachable K-Beauty Skincare
Approachable K-Beauty Skincare
Good (Skin) Days is the First-Ever Brand from Soko Glam Labs
Pore-Shrinking Warming Scrubs
Pore-Shrinking Warming Scrubs
Bliss World's Scrub Offers a Soothing Scent & a Self-Warming Formula
Sensitive Milky Sunscreens
Sensitive Milky Sunscreens
Aveeno's Sunscreen Face Milk Has a Lightweight, Non-Irritating Formula
Father's Day Skincare Bundles
Father's Day Skincare Bundles
Theraderm's Father's Day Skincare Kit Boasts Three Key Products
Surfer-Approved Sunscreens
Surfer-Approved Sunscreens
Shiseido's Ocean-Friendly Sunscreens Comply with Hawaiian Regulations
Sunscreen-Branded Candles
Sunscreen-Branded Candles
Hawaiian Tropic Debuted the New Scented Candle: Beachside (Inside)
Social Distancing Blankets
Social Distancing Blankets
Burger King's Circular Beach Blankets Support Safe Social Distancing
Expanded SPF Lip Oils
Expanded SPF Lip Oils
Brush On Block's Protective SPF32 Lip Oil Now Comes in Two New Shades
Beneficial Sunscreen Moisturizers
Beneficial Sunscreen Moisturizers
Jaxon Lane Rain or Shine Daily Moisturizing Sunscreen is SPF 50
Hydrating Reef-Safe Sunscreens
Hydrating Reef-Safe Sunscreens
The C'est Moi Sunshine Mineral Sunscreen Lotion is Protective
Cardboard-Based Lotion Tubes
Cardboard-Based Lotion Tubes
La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste
Squalane-Infused Sunscreens
Squalane-Infused Sunscreens
Biossance's Sheer Mineral Sunscreen is Hydrating and Protective
Plastic-Free Sunscreens
Plastic-Free Sunscreens
Sun Juju is a Non-Toxic Sun Care Product That's Packaged in Aluminum
Glittery Red Makeup Brushes
Glittery Red Makeup Brushes
Lime Crime's Hot Stuff Glitter Brush Set Features Heart-Shaped Glitter
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
WOC Nude Lipsticks
WOC Nude Lipsticks
Mented Cosmetics' Nude Lipstick Range Complements Dark Skin Tones
POC Reading Apps
POC Reading Apps
'We Read Too' Connects People to Books with Characters of Color
play_circle_filled WOC Cosmetic Collections
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
WOC Makeup Collections
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
WOC Skincare Collections
WOC Skincare Collections
'Sorbet' is a Targeted Skincare Range for South African Women
WOC Beauty Subscriptions
WOC Beauty Subscriptions
This Essence Magazine Beautybox Delivers Makeup for Women of Color