Afro-Specific Hair Products

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Dizziak Offers Style-Specific and Vegan Hair Products

— April 3, 2018 — Fashion
London-based beauty brand Dizziak boasts a line of vegan hair products that cater to afro hairdos. As both oily and dry hair require different recipes for shampoos and conditioners, so do specific hairstyles.

A former beauty writer, Loretta De Feo noticed a large gap in the market for Afro-specific hair products and she decided to provide a solution. The name Dizziak is derived from "aphrodisiac." The label surfaced from De Fao's personal hair-related struggles as a person of half-Nigerian and half-Italian descent.

Dizziak boasts vegan hair products with quinoa protein, babassu oil, coconut and argan oil, as well as Inca Inchi. Sure to "put love back onto [your] hair," Dizziak supports a cruelty-free practice.

Photo Credits: Tom Oxley

Trend Themes

  1. Afro-specific Hair Products — The need for style-specific hair products for different hairstyles offers an opportunity for innovation in the beauty industry.
  2. Vegan Hair Products — The increasing demand for vegan hair products presents an opportunity for innovation in the beauty industry.
  3. Natural Ingredients in Hair Products — Consumers' growing awareness of ingredients used in hair products provides an opportunity for innovation in the beauty industry.

Industry Implications

  1. Beauty Industry — The beauty industry can further explore the development of style-specific hair products for different hairstyles.
  2. Vegan Industry — The vegan industry can innovate and expand to meet the growing demand for vegan hair products.
  3. Natural Ingredients Industry — The use of natural and organic ingredients in hair products can be expanded and innovated to cater to consumers' increasing awareness.
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