London-based beauty brand Dizziak boasts a line of vegan hair products that cater to afro hairdos. As both oily and dry hair require different recipes for shampoos and conditioners, so do specific hairstyles.
A former beauty writer, Loretta De Feo noticed a large gap in the market for Afro-specific hair products and she decided to provide a solution. The name Dizziak is derived from "aphrodisiac." The label surfaced from De Fao's personal hair-related struggles as a person of half-Nigerian and half-Italian descent.
Dizziak boasts vegan hair products with quinoa protein, babassu oil, coconut and argan oil, as well as Inca Inchi. Sure to "put love back onto [your] hair," Dizziak supports a cruelty-free practice.
Photo Credits: Tom Oxley
What's Driving This Trend
- Afro-specific Hair Products
- The need for style-specific hair products for different hairstyles offers an opportunity for innovation in the beauty industry.
- Vegan Hair Products
- The increasing demand for vegan hair products presents an opportunity for innovation in the beauty industry.
- Natural Ingredients in Hair Products
- Consumers' growing awareness of ingredients used in hair products provides an opportunity for innovation in the beauty industry.
Who This Affects Most
- Beauty Industry
- The beauty industry can further explore the development of style-specific hair products for different hairstyles.
- Vegan Industry
- The vegan industry can innovate and expand to meet the growing demand for vegan hair products.
- Natural Ingredients Industry
- The use of natural and organic ingredients in hair products can be expanded and innovated to cater to consumers' increasing awareness.
