Botánika Beauty is a Latinx haircare brand that promotes inclusivity and representation. The brand is "Inspired by the botánica stores found across densely populated Latinx communities" and aims to "meet a social niche by linking Latinx consumers to the beauty rituals of their past."
The brand carries three signature products -- The Mender, The Revitalizer and The Definer -- each infused with healing herbs like sage (sabio) and bay leaf (laurel). While The Mender works to repair damaged locks with egg proteins and oregano, The Revitalizer acts as a deep conditioning avocado oil, mango butter and garlic mask. Lastly, The Definer is infused with bay leaf, marshmallow root, and moringa oil, working to define curls.