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Diversity-Celebrating Latina Makeup

Luna Magic is a Beauty Brand Celebrating Individuality

— February 7, 2020 — Fashion
Luna Magic is a Latina-owned makeup brand aiming to celebrate diversity and individuality within the Latinx community.

Founded by digital strategist Mabel Frias and her sister, entrepreneur Shaira Frías, the brand aims to combine "their passions for beauty and lifestyle" and "their mutual love for their multicultural heritage, culture and music—in living color."

Luna Magic's product range includes its bold eyeshadow palette, mink faux lash sets and its UNO Matte Liquid Lipstick shades. While its signature palette consists of 12 dramatic shades -- from a deep silver named 'Dinero' to a deep rust-hued orange named 'Mamacita' -- its UNO Matte Liquid Lipsticks are available in shades like 'Gostosa,' an eye-catching red and 'Bon Bon,' a deep pink.
Trend Themes
1. Diversity-celebrating Makeup - There is an opportunity for brands to focus on celebrating diversity and inclusivity through makeup.
2. Sister-owned Business - Sisters co-owning businesses is a trend that is gaining more attention, as it allows for the blending of different professional skills and perspectives.
3. Bold and Colorful Products - There is a growing trend for bold and colorful makeup products that allow individuals to express their unique personalities and styles.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to become more inclusive and diverse by creating products that cater to a wider range of skin tones and styles.
2. Latina Owned Businesses - There is a trend of more Latina-owned businesses emerging in various industries, providing a unique perspective and catering to a growing audience.
3. E-commerce Industry - E-commerce platforms provide an opportunity for small businesses to reach a wider audience and compete with larger brands.
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