Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Design-Forward
Signage
Creatives are delivering aesthetic-driven designs to encourage distancing.
4.7
Trend score
Trend
What is the Design-Forward Signage trend?
Design-Forward Signage: As countries are beginning to ease COVID-19 lockdown restrictions, designers are launching captivating and artistic signage to remind people to physically distance. These "installations," which are often used as guides, are prevalent in public spaces, as well as artistic institutions, where they encourage mindfulness while maintaining an aesthetic language.
Insight
The consumer insight behind the Design-Forward Signage trend
Many contemporary consumers—especially younger demographics—are mindful of aesthetics, both in their personal lives, as well as the spaces that they frequent. Being a predominantly visual culture entails that consumers in this age engage and are captivated by objects that are appealing to the eye. As a result, individuals tend to pay more attention and respond better to cues that suit their aesthetic expectations or that of the space they are in.
Trend themes
Themes within the Design-Forward Signage trend
Three behaviours holding the trend together01
Aesthetically-Driven Signage
Aesthetically-driven signage is being launched to remind people to physically distance in public spaces and artistic institutions.
02
Physical Distancing Designs
Designers and architects are being called upon to create physical distancing designs and infrastructure for commercial and public spaces due to the COVID-19 pandemic.
03
Creative Social Distancing Markers
Social distancing markers and installations are being playfully created to encourage safe and responsible physical distancing in public spaces.
Industry implications
What the Design-Forward Signage trend means for industry
Where the trend changes the playbookFor
Design
The design industry has the opportunity to create aesthetically pleasing physical distancing designs and infrastructure.
For
Architecture
The architecture industry can work on creating designs and infrastructure that promote physical distancing in commercial and public spaces.
For
Marketing
The marketing industry has the opportunity to create campaigns that encourage safe and responsible physical distancing in public spaces.
Workshop question
How might you enhance the aesthetic presentation of COVID-19 signage for your brand/institution?
Trend signals
Trend signals for Design-Forward Signage
Trend score 4.7 out of 10, from popularity 64%, activity 70%, freshness 9%.
Popularity64%
Activity70%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Design-Forward Signage trend
4 featured examples from May 11 to Jul 23, 2020CategoryWorld
Physical Distancing Designs
The Commune di Milano is Calling for Help from Architects & Designers
Architects have the opportunity to contribute innovative physical distancing designs and infrastructure that can be implemented in commercial and public spaces.
CategoryArt & Design
Design-Forward Social Distancing Signage
Sam Barron Debuts "Brick-and-Mortar" Signage
The design industry can capitalize on the growing demand for visually appealing social distancing signage by creating innovative and attractive designs that align with brand ident…
CategoryArt & Design
Social Distance-Encouraging Installations
Caret Studio's Gridded System Brings Awareness
Opportunities for businesses to innovate in public art and design, especially in creating functional installations that address public health concerns
CategoryArt & Design
Dotted Social Distancing Markers
Paula Scher Encourages Distancing with Painted Green Dots
Disruptive innovation opportunities in the creation of innovative and eye-catching social distancing markers through graphic design techniques.
