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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,741 more

Design-Forward Signage

Creatives are delivering aesthetic-driven designs to encourage distancing

Trend - As countries are beginning to ease COVID-19 lockdown restrictions, designers are launching captivating and artistic signage to remind people to physically distance. These "installations," which are often used as guides, are prevalent in public spaces, as well as artistic institutions, where they encourage mindfulness while maintaining an aesthetic language.

Insight - Many contemporary consumers—especially younger demographics—are mindful of aesthetics, both in their personal lives, as well as the spaces that they frequent. Being a predominantly visual culture entails that consumers in this age engage and are captivated by objects that are appealing to the eye. As a result, individuals tend to pay more attention and respond better to cues that suit their aesthetic expectations or that of the space they are in.
Workshop Question - How might you enhance the aesthetic presentation of COVID-19 signage for your brand/institution?
4 Featured, 23 Examples:
20,119 Total Clicks
Date Range:
May 20 — Jul 20
New and Warm
Consumer Insight Topics:

Featured Examples

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