Creatives are delivering aesthetic-driven designs to encourage distancing
Trend - As countries are beginning to ease COVID-19 lockdown restrictions, designers are launching captivating and artistic signage to remind people to physically distance. These "installations," which are often used as guides, are prevalent in public spaces, as well as artistic institutions, where they encourage mindfulness while maintaining an aesthetic language.
Insight - Many contemporary consumers—especially younger demographics—are mindful of aesthetics, both in their personal lives, as well as the spaces that they frequent. Being a predominantly visual culture entails that consumers in this age engage and are captivated by objects that are appealing to the eye. As a result, individuals tend to pay more attention and respond better to cues that suit their aesthetic expectations or that of the space they are in.
Insight - Many contemporary consumers—especially younger demographics—are mindful of aesthetics, both in their personal lives, as well as the spaces that they frequent. Being a predominantly visual culture entails that consumers in this age engage and are captivated by objects that are appealing to the eye. As a result, individuals tend to pay more attention and respond better to cues that suit their aesthetic expectations or that of the space they are in.
Workshop Question - How might you enhance the aesthetic presentation of COVID-19 signage for your brand/institution?
Trend Themes
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Aesthetically-driven Signage — Aesthetically-driven signage is being launched to remind people to physically distance in public spaces and artistic institutions.
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Physical Distancing Designs — Designers and architects are being called upon to create physical distancing designs and infrastructure for commercial and public spaces due to the COVID-19 pandemic.
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Creative Social Distancing Markers — Social distancing markers and installations are being playfully created to encourage safe and responsible physical distancing in public spaces.
Industry Implications
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Design — The design industry has the opportunity to create aesthetically pleasing physical distancing designs and infrastructure.
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Architecture — The architecture industry can work on creating designs and infrastructure that promote physical distancing in commercial and public spaces.
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Marketing — The marketing industry has the opportunity to create campaigns that encourage safe and responsible physical distancing in public spaces.
4 Featured, 23 Examples:
51,643 Total Clicks
Date Range:
May 20 — Jul 20
Trending:
Warm
Consumer Insight Topics:
