The new Lickalix plastic-free packaging has been created to the delight of consumers and companies alike as a step forward for eco-friendly packaging that won't contribute to the growing amount of plastic waste in our environment.
The new packaging for the frozen treat products is made from a compostable material that can be tossed in with food waste to decompose within 12 weeks. This is a far cry from traditional plastic-based alternatives that are reported to take hundreds or even thousands of years to break down to address growing consumer preferences for less invasive packaging.
Co-Founder of Lickalix Karis and Dominic Gesua spoke on the new plastic-free packaging saying, "We are only a small family business but we want to lead the way for everyone to invest in sustainable packaging to reduce plastic use and to make the planet a happier place to live in. Retailers can benefit from our plastic free ice lolly packaging because it’s compostable, the products are more profitable than other competitors, customers demand it which leads to increase in demand and footfall and it’s what consumers want!”