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High-Tech Frozen

Brands are tapping tech to elevate user experience in the frozen food sector

Trend - Food brands are launching frozen goods in packaging with enhanced functionality. Either geared toward measuring possible food spoilage or elevating the cooking process, these innovations work toward producing more convenience-focused solutions for the modern consumer.

Insight - Convenience is incredibly important to contemporary consumers with busy lifestyles as they often find themselves in hectic environments where prioritization of tasks is required. Drawn to products that are flexible and accommodating to momentous needs, individuals seek out solutions that streamline daily experiences—particularly with respect to cooking and storing. This allows consumers to gain peace of mind by alleviating the need to always be vigilant.
Workshop Question - How might your brand enhance the convenience aspect of your product/service to accommodate the needs of consumers with busy lifestyles?
Trend Themes
1. Enhanced Packaging Functionality - Food brands are launching frozen goods in packaging with enhanced functionality to produce more convenience-focused solutions for the modern consumer, creating opportunities for low-cost solutions for product tracking and reducing waste.
2. Microwave-friendly Packaging - Food companies are taking advantage of microwave technology to introduce more flexible packaging that promises more convenience for consumers and a remarkable 20-65% in weight savings over traditional food packaging, leading to innovative and eco-friendly solutions for both manufacturers and consumers.
3. Sustainable Packaging - Fiber-based and cartonboard packaging is rising in popularity due to its sustainability, producing an opportunity for companies to align with customers who are more aware of eco-friendly products, achieving a more sustainable supply chain for the food industry.
Industry Implications
1. Food Packaging - The food packaging industry can leverage enhanced packaging functionality, microwave-friendly packaging, and fiber-based sustainable packaging to provide innovative solutions for customers who are looking for convenient and sustainable food packaging options.
2. Frozen Food Production - The frozen food industry can use the technology for temperature tracking, steaming seafood meals, and flexible packaging to improve their supply chain and create new frozen food concepts by taking advantage of microwave-friendly packaging, innovative ICE labeling, and cartonboard solutions.
3. Consumer Goods and Marketing - Companies can partner with experiential marketing, branding with jingles, and customization techniques to connect with customers and give them a way to experience the unique feeling of eating a delicious meal while enjoying different products to attract customers and retain loyalty.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
129,546 Total Clicks
Date Range:
Apr 20 — Jun 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Temperature-Tracking Packaging Stickers
Temperature-Tracking Packaging Stickers
This Packaging Sticker Monitors for Temperature Changes
Products that are meant to be kept frozen or refrigerated can sometimes experience temperature fluctuations in the supply chain, so this packaging sticker has been developed to help track if it... MORE
Color-Changing Beer Labels
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Coors bottles are easily recognized by their mountains and now, there are color-changing labels that help to prevent “freezer tragedies.” All too often, people place a bottle of beer in... MORE
Customizable Frozen Dishes
Customizable Frozen Dishes
Kraft Heinz Company Debuts Its Latest Brand, HOMEBAKE 425°/:30
Kraft Heinz Company proudly presents its latest brand, HOMEBAKE 425°/:30. The new offering is set to revolutionize the concept of family dinner with its versatile collection of frozen entrées,... MORE
Steaming Seafood Meals
Steaming Seafood Meals
Aqua Star's Microsteam Seafood Meals Cook from Frozen in Six Minutes
Aqua Star Microsteam Seafood Meals boast chef-created recipes that can be prepared in the microwave from frozen in a matter of six minutes. Thanks to technology that locks in the steam, the product... MORE
Flexible Frozen Food Packaging
Flexible Frozen Food Packaging
Green Giant Opts-In for a Microwaveable and Resealable Packaging
“Prominent vegetable brand” Green Giant has shifted to a more flexible frozen food packaging that utilizes the new PrimaPak technology. The move promises more convenience for consumers... MORE
play_circle_filled Color-Changing Freshness Indicators
Color-Changing Freshness Indicators
Bizongo's Improving the User Experience in the Food Industry
The color-changing food indicator developed by Bizongo is useful in a number of ways. For one, it ensures that consumers are aware of the spoilage condition of their food in real-time. Secondly, the... MORE
Singing Frozen Food Packaging
Singing Frozen Food Packaging
Stouffer’s Debuted a Singing Packaging for the Holidays
In anticipation of the holiday season, Stouffer’s recently debuted new packaging that plays a jingle at the touch of a button. Fans can push the sticker—located at the front of the box&#... MORE
Fiber-Based Ice Cream Tubs
Fiber-Based Ice Cream Tubs
AR Packaging and Picard Team Up to Introduce Fiber-Based Ice Cream Tubs
Picard, a French producer of frozen food, replaced its plastic tubs with fiber-based ice cream tubs. The innovation comes after a partnership with AR Packaging. The two companies teamed up to create... MORE
Freshness-Enhancing Packaging Films
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
This lidding film is being introduced by Preferred Packaging in partnership with Northwest Frozen to help extend the shelf life of packaged food products. The film is being used on the Crocchi... MORE

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