Picard, a French producer of frozen food, replaced its plastic tubs with fiber-based ice cream tubs. The innovation comes after a partnership with AR Packaging. The two companies teamed up to create ice cream boxes that contain 95% cartonboard.
Cartonboard is made from renewable fibers from sustainably managed forests. On the inside of the tubs, a thin layer of polyethylene (PE) is used to maintain the package's integrity while protecting the product inside. According to Gille Lapiqye, project manager for packaging at Picard, the company's main goal "is to find alternatives to plastic packaging when the product and its environment allow it." In addition, the fiber-based tubs are developed at AR Packaging's plant in Cholet, France.
Image Credit: Packaging Europe