Bubble tea brands are diversifing their drinks by mixing them with alcohol
Trend - The increased popularity of Taiwanese bubble tea around the globe has prompted brands to leverage its marketability by incorporating various kinds of alcohol into the teas to make hybrid cocktails.
Insight - Globalization continues to influence consumers' preferences, and it's reflected in everything from culture to cuisine in North America. Immigration has brought on an increasing amount of cultural diversity to North America, causing heightened awareness of trends popular in other countries. As a result, more consumers look to brands to provide novel offerings with international inspirations.
Insight - Globalization continues to influence consumers' preferences, and it's reflected in everything from culture to cuisine in North America. Immigration has brought on an increasing amount of cultural diversity to North America, causing heightened awareness of trends popular in other countries. As a result, more consumers look to brands to provide novel offerings with international inspirations.
Workshop Question - How can your brand combine divergent categories to offer niche products to your consumers?
