Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boozy
Boba
Bubble tea brands are diversifing their drinks by mixing them with alcohol.
3.2
Trend score
Trend
What is the Boozy Boba trend?
Boozy Boba: The increased popularity of Taiwanese bubble tea around the globe has prompted brands to leverage its marketability by incorporating various kinds of alcohol into the teas to make hybrid cocktails.
Insight
The consumer insight behind the Boozy Boba trend
Globalization continues to influence consumers' preferences, and it's reflected in everything from culture to cuisine in North America. Immigration has brought on an increasing amount of cultural diversity to North America, causing heightened awareness of trends popular in other countries. As a result, more consumers look to brands to provide novel offerings with international inspirations.
Trend themes
Themes within the Boozy Boba trend
Three behaviours holding the trend together01
Alcohol-infused Bubble Tea
There is a growing trend towards combining bubble tea with various kinds of alcohol to create hybrid cocktails, appealing to younger adults looking for a unique drinking experience.
02
Bubble tea-inspired beverages
The popularity of bubble tea has inspired businesses to create bubble tea-inspired drinks such as stouts, sour ales, and IPAs that are creative and appeal to a diverse range of consumers.
03
Bubble tea bars
The emergence of bubble tea bars, such as the speakeasy and bubble tea bar in Montreal, provides an opportunity for businesses to serve food and drink with unique Asian twists to satisfy adventurous diners.
Industry implications
What the Boozy Boba trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses in the food and beverage industry can leverage the popularity of bubble tea to create innovative and unique drinks and dishes that cater to diverse consumer preferences.
For
Alcohol
The trend of alcohol-infused bubble tea presents an opportunity for the alcohol industry to create hybrid cocktails that appeal to younger adults looking for unique drinking experiences.
For
Hospitality
The emergence of bubble tea bars provides an opportunity for the hospitality industry to create unique experiences for customers by serving food and drink with innovative Asian twists.
Workshop question
How can your brand combine divergent categories to offer niche products to your consumers?
Trend signals
Trend signals for Boozy Boba
Trend score 3.2 out of 10, from popularity 48%, activity 34%, freshness 16%.
Popularity48%
Activity34%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boozy Boba trend
7 featured examples from Mar 26, 2020 to May 19, 2023CategoryLifestyle
Bubble Tea-Inspired Stouts
Guinness Open Gate Brewery's Special Brew Honors the AAPI Community
Opportunity for beverage companies to create unique, culturally-inspired brews like the Bubble Tea-Inspired Stout by Guinness Open Gate Brewery.
CategoryLifestyle
Alcoholic Bubble Tea Bars
The Montreal-Based MajesThé Bar Serves Asian Cuisine with a Twist
The beverage industry can explore innovative ways to incorporate alcohol into popular non-alcoholic drinks, like bubble tea.
CategoryLifestyle
Boba-Inspired Sour Ales
BOBA BLISS by Front Porch Brewing x Skygazer Brewing Co. is Juicy & Fruity
The craft beer industry could capitalize on the rising trend of unique and flavorful beer experiences, such as boba-inspired and fruit-flavored beers like BOBA BLISS.
CategoryLifestyle
Bubble Tea Sake Beverages
Kikusui's Tapioca Milk Tea Liquor is Packaged Like Bubble Tea
The alcoholic beverage industry can explore bubble tea-inspired drinks to target younger, adventurous consumers.
CategoryLifestyle
Ready-to-Drink Boba Beers
Rorschach Brewing Co.'s Pearl Clutching is a Bubble Tea IPA
The creation of bubble tea beers is a disruptive innovation opportunity in the alcohol industry, appealing to a diverse range of beer drinkers and bubble tea enthusiasts alike.
CategoryLifestyle
Booze-Infused Boba Menu Expansions
SMÖÖbar Launched a New Series of Alcoholic Bubble Tea Drinks
Disruptive innovation opportunity: Incorporating alcoholic bubble tea drinks into the food and beverage industry, creating a new category of alcoholic beverages.
CategoryLifestyle
Delicious Alcohol-Infused Bubble Teas
Bean + Pearl Debuted the 'Boozy Boba' For Drink Enthusiasts
The beverage industry can capitalize on the trend of infusing alcohol in drinks, exploring new flavors and formats.
