Infuse is a new concentrated cleaning system that was created to reduce waste and offer a simple, affordable and non-toxic way to clean the home. The cleaning system includes non-toxic cleaning concentrates that can be paired with refillable spray mops, spray bottles and reusable microfiber cloths.
Unlike most cleaning products that boast water as the first ingredient, Infuse lets consumers add water to activate the concentrated formulas, which are suited to cleaning floors, bathrooms, glass and all other household surfaces. Notably, Infuse's Spray Mop saves consumers from having to purchase large supplies of cleaning liquids in plastic containers and wasteful mop pads, as its microfiber mop pads are washable. Similarly, again and again, Infuse's refillable spray bottles can be reloaded with a fresh batch of concentrate and replenished as needed.
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What's Driving This Trend
- Concentrated Cleaning Systems
- Opportunity for disruptive innovation in the cleaning industry through the use of concentrated formulas and refillable solutions.
- Non-toxic Cleaning
- Disruptive opportunity to create non-toxic cleaning products that prioritize sustainability and reduce waste.
- Refillable Packaging
- Trend towards refillable packaging solutions that allow consumers to reuse containers and reduce single-use plastic waste.
Who This Affects Most
- Cleaning Products
- Cleaning companies can find new opportunities to develop and market concentrated formulas and refillable solutions.
- Sustainability
- Opportunity for businesses to focus on sustainable practices and offer eco-friendly cleaning products and packaging solutions.
- Home Goods
- Home goods retailers can capitalize on the trend of non-toxic cleaning systems and refillable packaging by offering these products to consumers.
