Black and POC-owned cosmetic brands accommodate clean and vegan preferences
Trend - The steady growth of cosmetic brands owned by Black and people of color has resulted in a more diverse and inclusive market. Many of these brands are also opting for natural, vegan or clean formulations that give consumers peace of mind when it comes to what they put on their skin.
Insight - When it comes to both the cosmetic and food industries, the label "clean" is increasingly popular among consumers. People are more concerned now with the ingredients of the products they choose to purchase, and knowing that they'll react well to their specific needs. The appeal of natural, vegan or clean products is that it creates a sense of trust between the brand and the consumer.
Insight - When it comes to both the cosmetic and food industries, the label "clean" is increasingly popular among consumers. People are more concerned now with the ingredients of the products they choose to purchase, and knowing that they'll react well to their specific needs. The appeal of natural, vegan or clean products is that it creates a sense of trust between the brand and the consumer.
Workshop Question - How is your brand prioritizing inclusive, "free-from" products?
Trend Themes
1. Clean Beauty - Consumers are more concerned with purchasing natural, vegan, or clean cosmetic products and the trend is driving the cosmetic industry to create more inclusive, diverse and peaceful formulations.
2. Inclusivity - Beauty brands are focusing on offering products that match all complexions to create a welcoming community that embraces self-expression by employing Black workers.
3. Vegan and Cruelty-free Products - To minimize harm to the environment and living beings, consumers are increasingly shifting towards vegan, 100% cruelty-free products, which is driving the clean beauty industry and trend product innovation.
Industry Implications
1. Clean Beauty and Personal Care - Consumer demand for natural, vegan and clean cosmetic products is driving the industry to create more sustainable, inclusive and diverse formulations.
2. Inclusive Beauty - Cosmetic companies are developing new skin-inclusivity products that cater to all skin types, tones, and shades encouraging self-expression and diversity.
3. Socially Responsible Beauty Brands - The emerging beauty business landscape is prioritizing social responsibility, animal welfare, and sustainable practices, giving rise to new innovative vegan, cruelty-free product offerings.
