Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digital
Nomad
Countries are now encouraging remote workers to live within their borders.
5.2
Trend score
Trend
What is the Digital Nomad trend?
Digital Nomad: While many entrepreneurs and freelancers have chosen to adopt a travel-centric lifestyle, the pandemic has enabled this lifestyle to be a possibility for many employees working from home. Governments in warmer climates are capitalizing on the opportunity with new working visas specifically designed for remote workers looking to leave the city. This will support local economies without taking away employment opportunities from permanent residents.
Insight
The consumer insight behind the Digital Nomad trend
While technology has long enabled society to work remotely, the pandemic has been the unexpected push that forced many companies to allow employees to work from home on a long-term basis. This opportunity has changed the way consumers view their day-to-lives and current living situation and, for the first time, many are able to picture themselves living a different lifestyle, away from suburbia and the city. This demographic no longer sees themselves tied to a city and is looking to capitalize on the emerging work-from-home culture to experience new opportunities.
Trend themes
Themes within the Digital Nomad trend
Three behaviours holding the trend together01
Remote Work Culture
The pandemic has allowed remote work to become a long-term possibility for workers, inspiring governments in warmer climates to create visas for remote workers to reside in their countries - a trend known as 'Digital Nomad'.
02
Digital Nomad Visas
Countries are creating visas under different branding, such as the 'Barbados Welcome Stamp', 'Digital Nomad Visa' in Estonia and 'One-Year Residency Certificate' in Bermuda to attract these remote workers and support local economies.
03
Location-Independent Economy
This trend has pushed professionals to reconsider their lives and location, enabling a location-independent economy and creating new opportunities for businesses to serve these remote workers with different lifestyle requirements.
Industry implications
What the Digital Nomad trend means for industry
Where the trend changes the playbookFor
Hospitality
The digital nomad trend presents an opportunity for the hospitality industry to cater to remote workers by providing co-living spaces with reliable internet services and workplace amenities.
For
Insurance
As countries require health insurance for visitors taking advantage of the remote work visas, insurers can create tailored policies for digital nomads and their unique lifestyle requirements.
For
Real Estate
The digital nomad lifestyle is a growing market for real estate businesses, with remote workers seeking properties that offer increased flexibility and mobility, such as vacation homes or houseboats.
Workshop question
How can your brand leverage the unexpected lifestyle changes of consumers in its products or services?
Trend signals
Trend signals for Digital Nomad
Trend score 5.2 out of 10, from popularity 87%, activity 61%, freshness 9%.
Popularity87%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Nomad trend
4 featured examples from Jul 29, 2020CategoryWorld
Remote Worker Stays
Barbados Offers One Year Visa for Remote Workers
Offering visa programs for remote workers may disrupt traditional tourism patterns and boost tourism revenue.
CategoryWorld
Remote Worker Visas
Portugal is Allowing Remote Visitors to Stay with the Temporary Resident Visa
Countries offering remote worker visas can attract digital nomads to visit and stay for longer periods, boosting the tourism industry and local economies.
CategoryBusiness
Digital Nomad Visas
Estonia Welcomes Remote Workers to Quarantine Inside Its Borders
The travel industry can capitalize on the digital nomad visa trend by providing tailored services and packages for remote workers.
CategoryWorld
One-Year Residency Certificates
Bermuda Opens its Doors for Travellers Working-From-Home
The One-Year Residential Certificate in Bermuda can boost the tourism industry by attracting remote workers and digital nomads to stay on the island.
