In late 2018, MAC Cosmetics and beauty influencer Nyma Tang worked alongside one another to create an inclusive warm red lipstick shade that was considered to be suitable for all skin tones. By filling this niche in the market for cosmetics, the two collaborators have taken part in an emerging movement, wherein people with immense social media following are not just used as ways to market a product. Now, influencers like Tang are granted access to the stages of product development and design.
Beauty influencer Nyma Tang comes from South Sudan and has become popular through her YouTube series 'The Darkest Shade.' As a result, the limited edition lipstick she designed alongside MAC Cosmetics answers to racial inclusion in the world of skincare and cosmetics. The range has expanded since the initial launch.
Image Credit: MAC Cosmetics
Why This Trend Is Growing
- Inclusive Beauty Products
- The inclusive warm red lipstick shade launched by MAC Cosmetics and beauty influencer Nyma Tang reveals an emerging trend in the beauty industry for products designed to meet the needs of all skin tones and types.
- Influencer-led Product Development
- Influencers like Nyma Tang are increasingly being granted access to stages of product development and design, shaping the beauty industry with their perspectives and influence.
- Racial Inclusion
- MAC Cosmetics and Nyma Tang's partnership takes part in the racial inclusion movement in the beauty industry, by filling the niche market for cosmetics suitable for all skin tones.
Industries Being Reshaped
- Beauty and Skincare
- The Inclusive Lipstick Shades trend reveals potential disruptive innovation opportunities in the beauty and skincare industry to prioritize diversity and inclusivity in product development and marketing.
- Social Media and Marketing
- Influencers like Nyma Tang's involvement in product development opens up innovation opportunities in the marketing industry, where brands can leverage the voices of influencers for meaningful partnerships and collaborations.
- Fashion and Apparel
- The Inclusive Lipstick Shades trend reveals potential disruptive innovation opportunities in the fashion and apparel industry, to prioritize diversity and inclusivity in product development and marketing, especially in the beauty category.
