As each family member is now expected to have a laptop, brands are adapting
Trend - Brands in the tech space are launching personalized laptops at various price points to meet the at-home needs of consumers. These range from portable gaming laptops to sturdy all-metal laptops.
Insight - The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance.
Insight - The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance.
Workshop Question - How can your brand support consumers as they adjust to everchanging routines?
Trend Themes
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Personalized Laptops — Brands are launching personalized laptops at various price points to meet consumer's at-home needs.
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Portability-centered Laptops — Consumers demand for need-specific, affordable solutions on laptops highlighting portability.
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Performance-capable Laptops — Gaming laptops and professional laptops adapts the latest generation of processors and graphics cards.
Industry Implications
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Technology — Brands are adapting to the changes brought by the new normal, and focusing on consumer's needs for laptops that fit into their lifestyle.
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Education — The demand for Personalized laptops and portable, performance-capable PCs is expected to increase, especially since most students are studying from home.
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Gaming and Creative Professionals — The prosumer and gaming markets are driving the demand for thinner and more powerful laptops that cater to their performance needs.
