Category
Tech
Delegated Interfaces
Trend cluster
Category
Personalized
Computers
As each family member is now expected to have a laptop, brands are adapting.
3.8
Trend score
Trend
What is the Personalized Computers trend?
Personalized Computers: Brands in the tech space are launching personalized laptops at various price points to meet the at-home needs of consumers. These range from portable gaming laptops to sturdy all-metal laptops.
Insight
The consumer insight behind the Personalized Computers trend
The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance.
Trend themes
Themes within the Personalized Computers trend
Three behaviours holding the trend together01
Personalized Laptops
Brands are launching personalized laptops at various price points to meet consumer's at-home needs.
02
Portability-centered Laptops
Consumers demand for need-specific, affordable solutions on laptops highlighting portability.
03
Performance-capable Laptops
Gaming laptops and professional laptops adapts the latest generation of processors and graphics cards.
Industry implications
What the Personalized Computers trend means for industry
Where the trend changes the playbookFor
Technology
Brands are adapting to the changes brought by the new normal, and focusing on consumer's needs for laptops that fit into their lifestyle.
For
Education
The demand for Personalized laptops and portable, performance-capable PCs is expected to increase, especially since most students are studying from home.
For
Gaming and Creative Professionals
The prosumer and gaming markets are driving the demand for thinner and more powerful laptops that cater to their performance needs.
Workshop question
How can your brand support consumers as they adjust to everchanging routines?
Trend signals
Trend signals for Personalized Computers
Trend score 3.8 out of 10, from popularity 48%, activity 58%, freshness 9%.
Popularity48%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Computers trend
5 featured examples from May 16 to Jul 15, 2020CategoryTech
Sturdy All-Metal Laptops
The ASUS UX325 ZenBook Maintains a Lightweight Profile
This industry has the opportunity to drive disruptive innovations by developing cutting-edge technologies that balance the needs of portability, battery life, durability, and conn…
CategoryTech
Travel-Friendly Gaming Laptops
The Alienware m15 R3 is Thin, Portable and Powerful
The gaming industry can benefit from the development of portable and high-performance gaming laptops to cater to their changing market.
CategoryTech
Mobile Professional Laptops
The Acer ConceptD 3 Laptop Aids Productivity from Anywhere
The Technology industry can benefit from creating more powerful laptops with long battery lives for professionals in need of remote work solutions.
CategoryTech
Professional Speed-Focused Laptops
The Lenovo ThinkPad X1 Extreme is Ready for Heavy Workloads
The tech manufacturing industry should seize the opportunity to produce speed-focused laptops that meet the demands of professionals.
CategoryTech
Precision Prosumer Laptops
The New Dell XPS Laptops Have 10th Gen Intel Core Processors
Computer manufacturing companies can benefit from incorporating advanced, powerful processors and graphics cards in their laptops to cater to the demands of creative professionals…
