As each family member is now expected to have a laptop, brands are adapting
Trend - Brands in the tech space are launching personalized laptops at various price points to meet the at-home needs of consumers. These range from portable gaming laptops to sturdy all-metal laptops.
Insight - The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance.
Insight - The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance.
Workshop Question - How can your brand support consumers as they adjust to everchanging routines?
