Companies are creating solutions to allow fans to attend live virtual events
Trend - Companies are creating technologically-integrated solutions that allow the public to attend live events, including professional sporting events, and live concerts. This was made possible through the use of video conference technology that can place people in the crowd, as well as virtual reality technology.
Insight - With ongoing uncertainties around what the future will look like when it comes to health and safety, many people are looking for escapist activities to engage in as a coping mechanism. Escapist content can be more effective if it mimics what viewers are used to watching, and it can bring viewers a degree of normalcy into their lives.
Insight - With ongoing uncertainties around what the future will look like when it comes to health and safety, many people are looking for escapist activities to engage in as a coping mechanism. Escapist content can be more effective if it mimics what viewers are used to watching, and it can bring viewers a degree of normalcy into their lives.
Workshop Question - How can your company leverage escapism?
Trend Themes
1. Virtual Crowd Attendance - Companies integrating video conferencing and virtual reality technology to offer people innovative ways to attend live events.
2. Digital Fan Experiences - Partnership between sports leagues and technology companies to allow fans to digitally participate in games, leading to more immersive and interactive experiences.
3. Digitally Rendered Crowds - Broadcast and animation companies are leveraging sophisticated software to digitally render realistic crowds for sporting events, enabling remote fans to enjoy a sense of normalcy and escape.
Industry Implications
1. Live Events - Companies developing digital technology to allow fans to attend live events remotely, enabling recreation and entertainment industries to expand offerings and revenue streams.
2. Sports and Gaming - Sports leagues and gaming platforms partnering to offer interactive virtual events and fan experiences, redefining the way fans interact with sports and propelling the growth of Esports industry.
3. Broadcasting and Animation - Broadcast and animation companies investing in rendering and graphic technologies to create engaging, realistic content, revolutionizing the way live sports, events, and news are created and consumed.
4 Featured, 36 Examples:
57,457 Total Clicks
Date Range:
Apr 20 — Jul 20
Trending:
Warm
Consumer Insight Topics:
