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Everyday Ambassador

Brands employ everyday people as ambassadors of their products and services

Trend - Brands are increasingly recruiting young ambassadors outside the realm of celebrities and influencers in order to have more accurate and relatable representation for their products and services.

Insight - The age of celebrity and influencer is being reassessed as young consumers become more critical of the role these individuals and institutions play in the social and economic issues that are becoming top-of-mind for many. The privilege and lack of accountability that's often flaunted by celebrity culture is being criticized more as people look to have representation in media, entertainment and marketing that's less aspirational. As consumers become more educated on regional and global issues, the role of the celebrity has come into question for its lack of accessibility.
Workshop Question - How could your brand offer more relatable and accurate representation in its campaigns?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
57,013 Total Clicks
Date Range:
Feb 19 — Jul 20
Trending:
New and Warm
Consumer Insight Topics:

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