Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Hyperpigmentation Centric

Cosmetic brands target skin concerns among people with darker skin tones

Trend - Black and people of color tend to have specific skin concerns, including hyperpigmentation that comes as a result of excess melanin production from acne or sun damage. These concerns are being targeted by some cosmetic and skincare brands, with products that are specifically formulated to suit darker skin tones.

Insight - Despite the different needs of people with lighter and darker skin tones, in North America the former is typically served while people with the latter skin tones have to make do with formulations that aren't designed for them specifically. This is changing as black-owned businesses offer more targeted products, and black and POC consumers demand that their specific concerns are also addressed by the market. The success of this hyper-specific targeting can be observed in the precedents set by brands that are leading the way in diverse representation in the cosmetic space.
Workshop Question - How could your brand better address the needs of a more diverse group of consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
17,480 Total Clicks
Date Range:
May 19 — Jul 20
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Black-Owned Natural Skincare
Black-Owned Natural Skincare
Nyakio Beauty is Infused with Natural & Ethically-Sourced Ingredients
Authentic Shea Butter Lines
Authentic Shea Butter Lines
Hanahana Beauty Embraces Sustainability, Accessibility, & Transparency
Hydrating Body Glosses
Hydrating Body Glosses
Featherweight by Oui the People Answers Your Moisturizing Needs
Nourishing Hair Moisturizing Masks
Nourishing Hair Moisturizing Masks
Omiaje's Deep-Conditioning Product is Offered Through BLK + GRN
Virtual K-Beauty Schools
Virtual K-Beauty Schools
K-Beauty School is Tapping Into the Online Education Market in the US
Hydrating Clear Foundations
Hydrating Clear Foundations
Becca Cosmetics' No Pigment Virtual Foundation Fuses Makeup & Skincare
Celebratory Skincare Campaigns
Celebratory Skincare Campaigns
KAIKE Offers Minimal, Multi-Purpose Skincare for Melanin-Rich Skin
Model-Backed Inclusive Skincare
Model-Backed Inclusive Skincare
Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
Curly Hair Clay Masks
Curly Hair Clay Masks
Big Hair Beauty's Deep Conditioning Clay Mask Boasts Moroccan Rhassoul Clay
Black-Owned Inclusive Cosmetics
Black-Owned Inclusive Cosmetics
Beauty Brand Coloure Draine Employs Black Workers
Shade-Specific Makeup
Shade-Specific Makeup
Range Beauty is Dedicated to Creating Clean Products for POC
Cost-Conscious Clarifying Skincare
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
play_circle_filled Papaya Cleansing Balms
Papaya Cleansing Balms
Glow Recipe's Balm-to-Milky-Oil Formula Smoothes & Resurfaces
play_circle_filled Cooling Undereye Pens
Cooling Undereye Pens
Sisley Paris' Black Rose Eye Contour Fluid Boosts Microcirculation
POC-Owned Beauty Brands
POC-Owned Beauty Brands
The Lip Bar Advocates for Inclusivity & Accessibility in the Beauty Space
Deep Blemish Microdart Stickers
Deep Blemish Microdart Stickers
Peach Slices' Microdarts Tackle Emerging & Under-Skin Blemishes
Affordable Retinol Treatments
Affordable Retinol Treatments
No7’s Advanced Retinol 1.5% Complex is a Potent Yet Soothing Serum
play_circle_filled Natural AHA Serums
Natural AHA Serums
Boscia's Booster Serum Combines Vitamin C & Caviar Lime
play_circle_filled Non-Abrasive Chemical Exfoliants
Non-Abrasive Chemical Exfoliants
Dr. Dennis Gross' Alpha Beta Extra Strength Daily Peel Evens Tone
Experiential Skincare Stores
Experiential Skincare Stores
Dermalogica's Brick-and-Mortar Store Offers Fast Skincare Treatments
Advanced Multi-Use Concealers
Advanced Multi-Use Concealers
Il Makiage's Algorithm Suggests Shades of Its Perfecting Concealer
play_circle_filled Scar-Reducing Face Products
Scar-Reducing Face Products
The Banisher 2.0 Was Created to Reduce the Appearance of Acne Scars
Acne-Fighting Vitamin C Serums
Acne-Fighting Vitamin C Serums
The Banish Oil Helps Reduce the Look of Acne Scars
Silky Mineral Moisturizers
Silky Mineral Moisturizers
DTB's Mineral Moisturizer Offers Fresh, Radiant & Lightweight Coverage
Color-Correcting Tanning Mousses
Color-Correcting Tanning Mousses
Isle of Paradise is Launching a Clear Self Tanning Mousse
Brightening Banana Primers
Brightening Banana Primers
Ole Henriksen's Banana Bright Face Primer is Instantly Illuminating
Spot-Correcting Skin Serums
Spot-Correcting Skin Serums
Skinceuticals' Discoloration Defense is an Acid-Based Skin Product
Gradual Dark Spot Treatments
Gradual Dark Spot Treatments
Meaningful Beauty's Dark Spot Corrector Fades Discoloration
Complementary Concealer Pens
Complementary Concealer Pens
Flesh Beauty's 'Hide the Evidence' Has a Dual-Sided Brush Design
Posture-Improving Athletic Undergarments
Posture-Improving Athletic Undergarments
The Neuroband Sports Bra Promotes Proper Alignment
Color-Correcting Blue Shampoos
Color-Correcting Blue Shampoos
dpHUE's 'Cool Brunette' Neutralizes Warm Tones in Dark Hair
Corrective Probiotic Primers
Corrective Probiotic Primers
PUR Cosmetics' 4-in-1 Correcting Primer Boasts Aloe & Coconut Water