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Hyperpigmentation Centric

Cosmetic brands target skin concerns among people with darker skin tones

Trend - Black and people of color tend to have specific skin concerns, including hyperpigmentation that comes as a result of excess melanin production from acne or sun damage. These concerns are being targeted by some cosmetic and skincare brands, with products that are specifically formulated to suit darker skin tones.

Insight - Despite the different needs of people with lighter and darker skin tones, in North America the former is typically served while people with the latter skin tones have to make do with formulations that aren't designed for them specifically. This is changing as black-owned businesses offer more targeted products, and black and POC consumers demand that their specific concerns are also addressed by the market. The success of this hyper-specific targeting can be observed in the precedents set by brands that are leading the way in diverse representation in the cosmetic space.
Workshop Question - How could your brand better address the needs of a more diverse group of consumers?
Trend Themes
1. Hyper-specific Targeting for Diverse Consumers - Cosmetic and skincare brands target concerns specific to black and POC consumers, creating niche market opportunities.
2. Natural Ingredients and All-clean Formulations - Brands offer skincare solutions for hyperpigmentation and discoloration using natural and clean beauty ingredients.
3. Single-dose Skincare Innovations - Single-dose skincare products cater to black and melanin-rich skin, offering unique solutions to dark spot issues.
Industry Implications
1. Cosmetics and Skincare - Companies focused on the beauty industry can leverage hyper-specific targeting and derive opportunities to create products that address issues among black and POC consumers.
2. Clean Beauty - Players in the clean beauty industry can benefit by manufacturing natural products that treat skin concerns among black and melanin-rich skinned individuals.
3. R&D and Personalized Skincare - Innovation in single-dose skincare solutions offers potential for the development of personalized products addressing specific concerns like hyperpigmentation.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 94 Examples:
101,704 Total Clicks
Date Range:
Jul 20 — Aug 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Multi-Functional Skincare Treatments
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
Beija Flor Naturals is a Black-owned, California-based business that boasts multi-functional skincare and haircare treatments. Stevonne Ratliff, who “suffered from hypo- and hyperpigmentation,... MORE
Brightening Cleansing Balms
Brightening Cleansing Balms
Dew Dream Features Smart Melanin Technology to Support Skin of Color
Dew Dream is the latest launch from Eadem, a creator of skincare for women of color powered by Smart Melanin technology. This hydrating cleansing balm is an all-in-one solution for removing makeup... MORE
Single-Dose Retinol Capsules
Single-Dose Retinol Capsules
Common Heir's Retinol Serum Was Made for Melanin-Rich Skin
Retinol is a skincare hero for good reason and Common Heir is improving upon its best features with it Retinol Serum. These single-dose skincare capsules are useful for visibly renewing skin, all... MORE
Pigment Corrector Serums
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Laboratoire Dr Renaud Debuts the Radiance White Pigment Corrector Serum
Laboratoire Dr Renaud—the beloved skincare brand renowned for its high-quality products—recently expanded its portfolio with the introduction of the new Radiance White Pigment Corrector... MORE
Brightening Hyperpigmentation Serums
Brightening Hyperpigmentation Serums
The Peace Out Skincare Dark Spots Serum Has a Blend of AHAs
The Peace Out Skincare Dark Spots Serum is a new product from the brand that is focused on helping consumers dealing with issues like hyperpigmentation, dull skin and more. The product features a... MORE
Vitamin-Powered Hyperpigmentation Remedies
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
Hyperpigmentation remedies are targeted at consumers who are struggling with uneven skin as a result of excess melanin deposits. Desiree Verdejo struggled with the condition because of a bout of... MORE
Hyperpigmentation-Focused Skincare
Hyperpigmentation-Focused Skincare
Restorative Elements Targets Discoloration of All Sorts
Restorative Elements is a new skincare brand that’s focused on hyperpigmentation and discoloration and it helps to provide problem-solving products for everything from sunspots and age spots... MORE
Universal Color-Correcting Cosmetics
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The Huestick by Live Tinted is for the Eyes, Lips and Cheeks
The Huestick by Live Tinted is the first beauty product from the brand and it is one that perfectly captures its stance on inclusive beauty. According to the brand, the multitasking beauty product... MORE
Black-Owned Clean Beauty Brands
Black-Owned Clean Beauty Brands
Ami Colé's Range is Designed with Darker Skin Tones in Mind
Ami Colé is a clean beauty brand that delivers no-makeup makeup for melanin-rich skin and it is making its summer debut with three products: Skin-Enhancing Tint, Lip Treatment Oil and Light-... MORE
Melanin-Rich Skincare Lines
Melanin-Rich Skincare Lines
John Legend Announces Launch of New Skincare Brand for People of Color
Superstar musician John Legend has announced the launch of his new skincare line, which will offer a range of products formulated to meet the needs of people with melanin-rich skin. The progressive... MORE
Hyperpigmentation-Specific Skincare
Hyperpigmentation-Specific Skincare
AbsoluteJOI Skincare Addresses Melanin-Rich Skin Concerns
AbsoluteJOI Skincare is a line of beauty products designed to both prevent and treat hyper-pigmentation — a common concern for melanin-rich skin in which patches of skin are significantly darker... MORE

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