Category
Fashion
Scaled Restraint
Trend cluster
Category
Hyperpigmentation
Centric
Cosmetic brands target skin concerns among people with darker skin tones.
4.9
Trend score
Trend
What is the Hyperpigmentation Centric trend?
Hyperpigmentation Centric: Black and people of color tend to have specific skin concerns, including hyperpigmentation that comes as a result of excess melanin production from acne or sun damage. These concerns are being targeted by some cosmetic and skincare brands, with products that are specifically formulated to suit darker skin tones.
Insight
The consumer insight behind the Hyperpigmentation Centric trend
Despite the different needs of people with lighter and darker skin tones, in North America the former is typically served while people with the latter skin tones have to make do with formulations that aren't designed for them specifically. This is changing as black-owned businesses offer more targeted products, and black and POC consumers demand that their specific concerns are also addressed by the market. The success of this hyper-specific targeting can be observed in the precedents set by brands that are leading the way in diverse representation in the cosmetic space.
Trend themes
Themes within the Hyperpigmentation Centric trend
Three behaviours holding the trend together01
Hyper-Specific Targeting for Diverse Consumers
Cosmetic and skincare brands target concerns specific to black and POC consumers, creating niche market opportunities.
02
Natural Ingredients and All-Clean Formulations
Brands offer skincare solutions for hyperpigmentation and discoloration using natural and clean beauty ingredients.
03
Single-Dose Skincare Innovations
Single-dose skincare products cater to black and melanin-rich skin, offering unique solutions to dark spot issues.
Industry implications
What the Hyperpigmentation Centric trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
Companies focused on the beauty industry can leverage hyper-specific targeting and derive opportunities to create products that address issues among black and POC consumers.
For
Clean Beauty
Players in the clean beauty industry can benefit by manufacturing natural products that treat skin concerns among black and melanin-rich skinned individuals.
For
R&D and Personalized Skincare
Innovation in single-dose skincare solutions offers potential for the development of personalized products addressing specific concerns like hyperpigmentation.
Workshop question
How could your brand better address the needs of a more diverse group of consumers?
Trend signals
Trend signals for Hyperpigmentation Centric
Trend score 4.9 out of 10, from popularity 73%, activity 62%, freshness 12%.
Popularity73%
Activity62%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyperpigmentation Centric trend
11 featured examples from May 6, 2019 to Aug 18, 2022CategoryMarketing
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
The beauty and personal care industry can capitalize on the trend of multi-functional skincare products by creating all-in-one beauty products that cater to a variety of skin type…
CategoryFashion
Single-Dose Retinol Capsules
Common Heir's Retinol Serum Was Made for Melanin-Rich Skin
Opportunity for companies to develop and market skincare products specifically for people with darker skin tones.
CategoryFashion
Brightening Cleansing Balms
Dew Dream Features Smart Melanin Technology to Support Skin of Color
The beauty industry can incorporate Smart Melanin technology in their product formulations to create skincare solutions specifically tailored to women of color.
CategoryFashion
Pigment Corrector Serums
Laboratoire Dr Renaud Debuts the Radiance White Pigment Corrector Serum
With the growth of the beauty and skincare industry, there is a great opportunity for new players to enter and offer specialized skin brightening products like pigment correction…
CategoryMarketing
Brightening Hyperpigmentation Serums
The Peace Out Skincare Dark Spots Serum Has a Blend of AHAs
The beauty industry can innovate by developing and launching new hyperpigmentation serums with advanced formulations and natural ingredients to meet the growing demand for effecti…
CategoryFashion
Hyperpigmentation-Focused Skincare
Restorative Elements Targets Discoloration of All Sorts
Opportunity for skincare brands to focus on hyperpigmentation and discoloration and provide problem-solving products for specific skin concerns.
CategoryMarketing
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
Opportunity for skincare companies to develop innovative products that effectively target and treat hyperpigmentation.
CategoryFashion
Universal Color-Correcting Cosmetics
The Huestick by Live Tinted is for the Eyes, Lips and Cheeks
Opportunity for brands to innovate and create inclusive beauty products that address a wide range of skin tones and concerns.
CategoryFashion
Black-Owned Clean Beauty Brands
Ami Colé's Range is Designed with Darker Skin Tones in Mind
The Beauty and Personal Care industry can benefit from producing non-toxic makeup that caters to various skin tones
CategorySocial Good
Melanin-Rich Skincare Lines
John Legend Announces Launch of New Skincare Brand for People of Color
The skincare industry has an opportunity to develop innovative products that prioritize underrepresented groups within the market, like those with melanin-rich skin tones.
CategoryFashion
Hyperpigmentation-Specific Skincare
AbsoluteJOI Skincare Addresses Melanin-Rich Skin Concerns
Disruptive innovation opportunity: Revolutionize the skincare industry by introducing hyperpigmentation-specific products that cater to the needs of melanin-rich skin.
