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Hyperpigmentation Centric

Cosmetic brands target skin concerns among people with darker skin tones

Trend - Black and people of color tend to have specific skin concerns, including hyperpigmentation that comes as a result of excess melanin production from acne or sun damage. These concerns are being targeted by some cosmetic and skincare brands, with products that are specifically formulated to suit darker skin tones.

Insight - Despite the different needs of people with lighter and darker skin tones, in North America the former is typically served while people with the latter skin tones have to make do with formulations that aren't designed for them specifically. This is changing as black-owned businesses offer more targeted products, and black and POC consumers demand that their specific concerns are also addressed by the market. The success of this hyper-specific targeting can be observed in the precedents set by brands that are leading the way in diverse representation in the cosmetic space.
Workshop Question - How could your brand better address the needs of a more diverse group of consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
32,962 Total Clicks
Date Range:
May 19 — Mar 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Multi-Functional Skincare Treatments
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
Beija Flor Naturals is a Black-owned, California-based business that boasts multi-functional skincare and haircare treatments. Stevonne Ratliff, who “suffered from hypo- and hyperpigmentation,... MORE
Brightening Hyperpigmentation Serums
Brightening Hyperpigmentation Serums
The Peace Out Skincare Dark Spots Serum Has a Blend of AHAs
The Peace Out Skincare Dark Spots Serum is a new product from the brand that is focused on helping consumers dealing with issues like hyperpigmentation, dull skin and more. The product features a... MORE
Vitamin-Powered Hyperpigmentation Remedies
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
Hyperpigmentation remedies are targeted at consumers who are struggling with uneven skin as a result of excess melanin deposits. Desiree Verdejo struggled with the condition because of a bout of... MORE
Hyperpigmentation-Focused Skincare
Hyperpigmentation-Focused Skincare
Restorative Elements Targets Discoloration of All Sorts
Restorative Elements is a new skincare brand that’s focused on hyperpigmentation and discoloration and it helps to provide problem-solving products for everything from sunspots and age spots... MORE
Universal Color-Correcting Cosmetics
Universal Color-Correcting Cosmetics
The Huestick by Live Tinted is for the Eyes, Lips and Cheeks
The Huestick by Live Tinted is the first beauty product from the brand and it is one that perfectly captures its stance on inclusive beauty. According to the brand, the multitasking beauty product... MORE
Hyperpigmentation-Specific Skincare
Hyperpigmentation-Specific Skincare
AbsoluteJOI Skincare Addresses Melanin-Rich Skin Concerns
AbsoluteJOI Skincare is a line of beauty products designed to both prevent and treat hyper-pigmentation — a common concern for melanin-rich skin in which patches of skin are significantly darker... MORE

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