Ami Colé is a clean beauty brand that delivers no-makeup makeup for melanin-rich skin and it is making its summer debut with three products: Skin-Enhancing Tint, Lip Treatment Oil and Light-Catching Highlighter. All of these clean beauty essentials can be found within a bundled set called The Crew and these hero products help to enhance the skin with a satin finish, add shine, light color and protection to the lips and catch the light with a "my-skin-but-better-glow."
Founder and CEO Diarrha N'Diaye named the company after her mother and as a first-generation Senegalese-American, N'Diaye spotted a gap in the Black-owned beauty market. Her brand satisfies a demand for high-end, non-toxic beauty that enhances melanin-rich skin in an effortless way with nourishing and multitasking treatments.
What's Driving This Trend
- Clean Beauty for Melanin-rich Skin Tones
- Opportunity for clean beauty brands to cater their products for darker skin tones
- Non-toxic Beauty
- Opportunity for non-toxic beauty products to satisfy the demand of melanin-rich skin tone individuals
- Bundled Clean Beauty Sets
- Opportunity for clean beauty brands to sell bundled sets of products for added convenience
Who This Affects Most
- Beauty and Personal Care Industry
- The Beauty and Personal Care industry can benefit from producing non-toxic makeup that caters to various skin tones
- E-commerce Industry
- E-commerce platforms can benefit by catering to a growing demand of melanin-rich makeup products
- Luxury Beauty Industry
- The Luxury beauty industry can benefit from producing high-end makeup products for darker skin tones
