Isle of Paradise is Launching a Clear Self Tanning Mousse
Laura McQuarrie — April 1, 2019 — Fashion
References: isleofparadise & allure
After launching its innovative self-tanning water sprays, Isle of Paradise is introducing a trio of clear tanning mousse products. The color-correcting Glow Clear Self-Tanning Mousse is available in Light, Medium and Dark varieties to provide a natural-looking tan with a formula that goes on clear and promises not to transfer to sheets or clothing.
While many self-tanning products are formulated with a guide color, these ones do away with this color, along with the harsh synthetic ingredients and unpleasant scents that often accompany them. Instead, the nourishing and quickly absorbing water-to-mousse formula is packed with ingredients like avocado, chia seed and coconut oils.
When it comes to using the product, Isle of Paradise recommends applying the self-tanning mousse to a mitt and after application, color should begin to develop in four to six hours.
While many self-tanning products are formulated with a guide color, these ones do away with this color, along with the harsh synthetic ingredients and unpleasant scents that often accompany them. Instead, the nourishing and quickly absorbing water-to-mousse formula is packed with ingredients like avocado, chia seed and coconut oils.
When it comes to using the product, Isle of Paradise recommends applying the self-tanning mousse to a mitt and after application, color should begin to develop in four to six hours.
Trend Themes
1. Clear Self Tanning - Disruptive innovation opportunity: Develop self-tanning products without guide color, synthetic ingredients, and unpleasant scents to provide a natural-looking tan.
2. Water-to-mousse Formula - Disruptive innovation opportunity: Create self-tanning products with a nourishing and quickly absorbing water-to-mousse formula for easy application.
3. Avocado, Chia Seed, and Coconut Oils - Disruptive innovation opportunity: Incorporate nourishing ingredients like avocado, chia seed, and coconut oils in self-tanning products for added skincare benefits.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Revolutionize the self-tanning industry by creating innovative clear self-tanning products with natural ingredients.
2. Skincare - Disruptive innovation opportunity: Combine self-tanning with skincare by incorporating nourishing ingredients in water-to-mousse formulations.
3. Textile - Disruptive innovation opportunity: Develop fabric treatments that prevent self-tanning products from transferring onto sheets or clothing.
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