Nyakio Beauty was founded in 2017 by Nyakio Kamoche Grieco, a first-generation American of Kenyan descent. Grieco collected traditional beauty remedies from family and friends—like using crushed coffee bean with sugarcane to remove dry skin—to create a globally-inspired skincare range that nourishes and replenishes skin for a glowing complexion. The brand was created in response "to the lack of beauty products using ingredients from [the founder's] homeland of Kenya, like Mafura oil."
Nyakio Beauty offers a variety of skincare products enriched with naturally- and ethically-sourced ingredients including the Sweet Almond Cleansing Oil Balm, the Maracuja & Yangua Rescue Oil, the Manketti & Mafura Anti-Aging Oil, the Kenyan Coffee Face Polish Exfoliate, the Baobab Yout-Infused Daily Defense Creme, and the Marula & Neroli Brightening Oil, among others. The range boasts affordable prices and is available online and at Target retailers.
Image Credit: Nyakio Beauty
What's Driving This Trend
- Ethically-sourced Skincare
- The trend of ethical sourcing in skincare products presents opportunities for companies to create natural and sustainable beauty remedies.
- Globally-inspired Skincare
- The trend of globally-inspired skincare allows for the exploration of traditional beauty remedies from different cultures, opening up possibilities for unique and diverse product offerings.
- Affordable Natural Beauty
- The trend of affordable natural beauty products creates opportunities for brands to provide high-quality skincare at accessible price points, making natural beauty more inclusive.
Who This Affects Most
- Natural Skincare
- The natural skincare industry has potential for disruptive innovation by incorporating ethically-sourced ingredients and expanding product offerings inspired by different cultures.
- Ethical Beauty
- The ethical beauty industry can explore innovative ways to ensure the sourcing and production of skincare products aligns with sustainability and fair trade practices.
- Retail
- The retail industry, particularly online and in-store beauty retailers, has the opportunity to curate and promote affordable natural beauty products that cater to diverse customer preferences.
