The newly launched Hey Hi Halo Highlighter from Addison Rae's ITEM Beauty brand is not your average highlighter, since it's packed with skin-caring ingredients. There's Australian lemon myrtle extract and glycerin to control the production of oil for a non-greasy appearance and adaptogenic schisandra berry for a firming effect, as well as amino acids for keeping moisture levels in check.
The Hey Hi Halo Highlighter is offered in three light-catching shades: Electric, a pink champagne; Bolt, a golden peach; and Zap, a golden bronze. These versatile formulas are ready to be applied on their own or mixed into favorite foundations for an enhanced dewy glow.
Increasingly, "make-up" is shifting to "make-care" as consumers look for more and more products enhanced with nourishing skincare benefits and familiar ingredients.
What's Driving This Trend
- Make-care
- There's an opportunity to create products that integrate skincare technology into makeup using familiar components.
- Adaptogenic Makeup
- There's an opportunity to create makeup using adaptogenic skincare ingredients for a healthier finish.
- Multi-functional Cosmetics
- There's an opportunity to create cosmetics with multiple functionality, addressing skincare while offering makeup coverage.
Who This Affects Most
- Beauty Industry
- The trend towards skincare-enhanced makeup products to cater to consumers looking for simple yet effective products.
- Skincare Industry
- The trend towards integrated skincare technology in makeup products provides an opportunity for the skincare industry to expand its product offerings.
- Natural Cosmetics Industry
- The trend towards creating makeup using familiar components provides an opportunity for the natural cosmetics industry to provide healthier alternatives.
