Situational Brightening Serums

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Holifrog's Sunnyside C Glow Serum Repairs & Strengthens

— March 21, 2022 — Fashion
The Sunnyside C Glow Serum by Holifrog is a brightening skincare solution for all skin types that targets dark spots and hyperpigmentation. Powered by potent actives, antioxidants, adaptogens and acids, the bouncy gel serum supports a healthy and resilient barrier. Some of these key ingredients chosen to combat dullness, dryness and unevenness include 3% Tranexamic Acid, 2% Niacinamide, a plant-based active that comes from biotechnologically produced moss and a medley of mushrooms.

Holifrog sets itself apart as a maker of "Situational Skincare" that recognizes that age, life events, stress, seasons, climate and lifestyle changes all have an impact on the ever-changing needs of the skin. As the brand describes, "Skincare doesn’t begin and end once you’ve figured out your skin type."

Trend Themes

  1. Situational Skincare — Opportunity to develop personalized skincare solutions that adapt to the ever-changing needs of the skin based on factors such as age, life events, stress, seasons, climate, and lifestyle changes.
  2. Brightening Serums — Opportunity to create innovative skincare solutions that target dark spots and hyperpigmentation using potent actives, antioxidants, adaptogens, and acids.
  3. Natural & Plant-based Skincare — Opportunity to offer skincare products that feature natural and plant-based active ingredients, such as biotechnologically produced moss and a medley of mushrooms.

Industry Implications

  1. Skincare Industry — Opportunity for skincare companies to develop situational skincare products that provide personalized solutions to consumers.
  2. Beauty Industry — Opportunity for beauty companies to create innovative brightening serums using potent actives, antioxidants, adaptogens, and acids.
  3. Natural & Organic Industry — Opportunity for natural and organic skincare companies to offer products that feature natural and plant-based active ingredients, such as biotechnologically produced moss and a medley of mushrooms.
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