Flesh Beauty launched 'Hide the Evidence' as a two-sided concealer pen that provides two different shades, one for correcting and another for concealing. While there are some comparable concealer pens that pair skin-matching shades with purple, yellow or green colors to make drastic undertone corrections, this solution matches two similar shades.
The Hide the Evidence concealer includes one lightweight formula that is said to cool after an application, as well as a correcting formula with built-in light reflectors to mask imperfections. In all, Flesh Beauty offers 11 different concealer pens that range from Ultra Pale to Super Deep, providing a total of 22 unique product shades.
When it comes to using the product, the design of the concealer pen is packaged so that it may be twisted to dispense a small amount of product as needed.
Why This Trend Is Growing
- Dual-sided Concealer Pens
- Opportunity for cosmetic companies to create more innovative dual-sided concealer pens with corrective formulas and built-in light reflectors.
- Skin-matching Concealer Pens
- Opportunity for cosmetic companies to develop skin-matching concealer pens with a wider range of shades.
- Cooling Concealer Formulas
- Opportunity for cosmetic companies to incorporate cooling effects into concealer formulas for added consumer appeal.
Industries Being Reshaped
- Cosmetics and Beauty
- The cosmetics and beauty industry can take advantage of these trends to develop more innovative and effective concealers.
- Personal Care
- There is an opportunity for personal care companies to incorporate similar concealer pen designs into their product lines.
- Fashion and Style
- Fashion and style companies can collaborate with cosmetic companies to introduce concealers that match with certain clothing styles or fashion trends to provide an overall cohesive look.
