The Huestick by Live Tinted is the first beauty product from the brand and it is one that perfectly captures its stance on inclusive beauty. According to the brand, the multitasking beauty product is the "first-ever eye, lip, and cheek multistick with clean ingredients and safe pigments that balance out dark circles, spots and hyperpigmentation." The Huestick is offered in three universal shades that are buildable and blendable, helping to suit skin tones that are often largely underserved.
The product shades were inspired by a video that Live Tinted founder Deepica Mutyala released in 2015 that showed how red lipstick could be used to cancel out dark circles. As she describes, "It went viral because even though half the world has an issue with hyperpigmentation, the beauty industry has given no solution."
The crayon-like beauty product from Live Tinted is packed with skin-nourishing ingredients like hyaluronic acid, Vitamin C and E and squalane, and can be used as a lightweight color corrector in place of a heavy concealer.
What's Driving This Trend
- Inclusive Beauty
- Creating beauty products that cater to a diverse range of skin tones and address common skin concerns.
- Multitasking Beauty Products
- Developing cosmetics that can be used for multiple purposes, such as for eyes, lips, and cheeks.
- Clean Ingredients and Safe Pigments
- Using natural and non-toxic ingredients in cosmetics to provide safe and effective color correction.
Who This Affects Most
- Beauty and Cosmetics
- Opportunity for brands to innovate and create inclusive beauty products that address a wide range of skin tones and concerns.
- Skincare
- Opportunity to integrate skincare benefits into color-correcting cosmetics, offering a multi-functional solution to consumers.
- E-commerce
- Platform for brands to reach and engage with a diverse customer base, offering inclusive beauty products and education on color correction techniques.
