Category
Tech
Delegated Interfaces
Trend cluster
Category
Fan From
Home
Sports fan are preparing to enjoy the games at home with upgraded tech.
3.6
Trend score
Trend
What is the Fan From Home trend?
Fan From Home: Sports fans are now investing in larger screens, clearer picture quality, and upgraded audio as at-home sports viewings become the new "normal" for the foreseeable future. This enables them to host family and friends for a more immersive experience.
Insight
The consumer insight behind the Fan From Home trend
The entertainment patterns of society have been indefinitely disrupted in the wake of the ongoing pandemic. Not only are many consumers fearful or unable to attend events with large crowds, but many have adjusted to at-home entertainment, preferring to host rather than attend a financially-draining venue. While experience is still prioritized over material goods for many Millennial and Gen Z consumers, these demographics now understand that at-home experiences can be just as fulfilling.
Trend themes
Themes within the Fan From Home trend
Three behaviours holding the trend together01
At-Home Entertainment
Opportunity for companies to innovate and provide solutions for consumers to enjoy immersive at-home entertainment experiences.
02
Collaborative Viewing
Opportunity for companies to provide tools and technologies for people to co-watch media content remotely.
03
High-Tech Audio Solutions
Opportunity for companies to develop high-quality audio equipment, such as soundbars and smart speakers, to enhance at-home entertainment experiences.
Industry implications
What the Fan From Home trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Industry can capitalize on the trend of people upgrading their audio-visual equipment for at-home entertainment.
For
Streaming Services
Industry can partner with companies innovating collaborative viewing tools to expand their consumer base.
For
AR/VR Technology
Industry can collaborate with companies that provide high-definition AR headsets to develop immersive entertainment experiences.
Workshop question
How can your brand accommodate changing entertainment preferences from consumers?
Trend signals
Trend signals for Fan From Home
Trend score 3.6 out of 10, from popularity 48%, activity 51%, freshness 9%.
Popularity48%
Activity51%
Freshness9%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fan From Home trend
6 featured examples from May 20 to Jul 16, 2020CategoryTech
High-Definition AR Headsets
The 'Dream Glass 4K' Delivers Content in Rich HD Resolution
The AR industry can capitalize on the demand for high-definition headsets that offer immersive experiences.
CategoryTech
Enveloping 3D Audio Soundbars
The Sony HT-ST5000 Dolby Atmos Soundbar is Powerful Yet Slim
The consumer electronics industry can leverage the trend of immersive audio experiences and develop innovative audio products that enhance the customer's entertainment setup.
CategoryTech
Cinema-Quality Smart TVs
The Sony XH80 4K Ultra HD Smart TV Has a Six-Speaker System
The smart TV manufacturing industry has an opportunity to differentiate its product through more advanced features, better audio, and better upscaling technology.
CategoryTech
Audio-Adjusting Soundbars
The LG Sound Bar GX Optimizes Audio for Movies and Shows
Potential for disruptive innovation in the home entertainment industry with soundbars that offer optimized audio for movies and shows.
CategoryTech
Collaborative Viewing Platforms
BBC Together Lets Users Watch and Listen from Different Locations
The media and entertainment industry can capitalize on co-watching tools by developing innovative platforms that enhance shared viewing experiences.
CategoryTech
AI-Powered Streaming Solutions
The New NVIDIA Shield TV Boasts a Powerful Processor and More
The NVIDIA Shield TV's advancements in home entertainment setup offer opportunities for innovation in the home entertainment industry.
