Dermalogica, the renowned skincare brand beloved for its high-quality products, recently expanded its portfolio with the introduction of the new Circular Hydration Serum. Hydration Serum delivers controlled hydration to the skin, replenishing skin from within and preventing future evaporation of hydration. It immediately floods the skin with hydration, replenishing it from within and preventing future evaporation of hydration.
Hyaluronic Acid in this full-circle hydrating serum provides deep hydration and more elastic, radiant skin over time. Added to this is a moisturizing matrix formulated with algae extracts to deliver rapid, long-lasting hydration, plus Polyglutamic Acid from fermented soy to replenish skin's hydration reserves from within.
The Dermalogica Circular Hydration Serum is available to purchase online and in stores for $79.00.
Image Credit: Dermalogica
What's Driving This Trend
- Circular Hydration Serum
- There is an opportunity for other skincare brands to focus on circular hydration serums infused with hyaluronic acid as an effective way to prevent future evaporation of hydration.
- Deep Hydration
- Consumers are looking for products that deliver deep hydration, creating an opportunity for other skincare brands to focus on serums with hyaluronic acid and algae extracts.
- Polyglutamic Acid
- The use of Polyglutamic Acid from fermented soy in skincare has disruptive innovation potential, as it replenishes skin's hydration reserves from within.
Who This Affects Most
- Skincare
- The skincare industry can benefit from incorporating hyaluronic acid-infused serums and Polyglutamic Acid from fermented soy to create products that deliver deep hydration and prevent future evaporation.
- Beauty
- The beauty industry can focus on circular hydration serums to meet the needs of consumers seeking deep hydration and radiant skin.
- Wellness
- The wellness industry has an opportunity to incorporate Hyaluronic Acid and Polyglutamic Acid in products to boost hydration and overall skin health.
