AUTEUR Focuses on Advanced Delivery Systems & Responsibly Formulated Actives
Laura McQuarrie — May 19, 2021 — Fashion
References: worldofauteur & forbes
AUTEUR is a new luxury beauty brand that focuses its efforts on "high-active skincare" to elevate individual beauty. The brand defines high-active beauty as "responsibly formulated actives, unrivaled regenerative growth factors and advanced delivery systems that target individual cells for repair," ultimately with the goal of supporting optimal skin health.
The brand's product portfolio includes cleansers, toners, serums and creams, as well as curated sets for instantly elevating a skincare routine.
Aside from its groundbreaking formulas, the brand sets itself apart with shapely package designs with tortoise print caps. The seven-sided recyclable glass designs were intentionally chosen as symbols of perfection and luck, and there's a sense of surprise that comes with the unboxing process, since customers don't know which unique cap they are getting.
The brand's product portfolio includes cleansers, toners, serums and creams, as well as curated sets for instantly elevating a skincare routine.
Aside from its groundbreaking formulas, the brand sets itself apart with shapely package designs with tortoise print caps. The seven-sided recyclable glass designs were intentionally chosen as symbols of perfection and luck, and there's a sense of surprise that comes with the unboxing process, since customers don't know which unique cap they are getting.
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